Short Videos & Blogs

Get Pricing Right: Stop Trying to Sell Everything to Everyone

Pricing A Struggle? Stop Trying to Sell Everything to Everyone

​Getting pricing right feels difficult at times. ​​Repeatedly, ​we ​aren’t clear enough on who ​we’re selling to​ and what ​we’re selling. ​We get stuck in a vicious cycle of trying to sell everything to everyone.   ​This video is the first in a follow up series ​from the last blog: the Top 10 Reasons Businesses …

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Understanding Customer WIllinginess To Pay

Scary Moment of Truth: What’re Customers Really Willing to Pay?

Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. ​Define customer willingness-to-pay  ​​Customer WTP is the maximum amount of …

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Talking Prices with Justin from The Fulfillment Factor

Talking Prices with Justin from the Fulfillment Factor

​I’ve been talking prices once again. No shock there. I ​sat down last month with Justin Damian Furness ​on the Fulfillment Factor to have a chat about pricing. Justin uses this platform to support startups by sharing personal journeys, relevant topics, helping them get exposure ​and much more.   ​ ​So grab yourself a cup …

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Pricing with Janene

An Interview with Janene, The Pricing Lady

​​During the Women in Business Podcast Olga Quesada from ​the PWG-Basel (Professional Women’s Group) ​learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we ​covered. The Pricing Lady – where did that come from? ​How did you get into …

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Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

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