Getting pricing right feels difficult at times. Repeatedly, we aren’t clear enough on who we’re selling to and what we’re selling. We get stuck in a vicious cycle of trying to sell everything to everyone. This video is the first in a follow up series from the last blog: the Top 10 Reasons Businesses […]
Pricing A Struggle? Stop Trying to Sell Everything to Everyone Read More »
Why do you struggle with pricing? Have you ever stopped to think, “Why is this so damn difficult?” Good question, right? Getting to why it feels so difficult to set prices is important. Understanding how to charge your customers confidently will set you free. In this video I cover the Top 10 Reasons You Struggle
Top 10 Reasons You Struggle with Pricing Read More »
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention)
Let Pricing Supercharge Your Brand Read More »
Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. Define customer willingness-to-pay Customer WTP is the maximum amount of
Scary Moment of Truth: What’re Customers Really Willing to Pay? Read More »
I’ve been talking prices once again. No shock there. I sat down last month with Justin Damian Furness on the Fulfillment Factor to have a chat about pricing. Justin uses this platform to support startups by sharing personal journeys, relevant topics, helping them get exposure and much more. So grab yourself a cup
Talking Prices with Justin from the Fulfillment Factor Read More »
Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel the same way. Money topics are often riddled with core beliefs and emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. However you know from last time that it’s important. You know profit (and
2 Ways to Keep Pricing Simple Read More »
Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video. You’re Not Greedy In this blog you’ll understand why thinking about money and profit in
Why Profit Equals Growth Not Greed Read More »
There are many aspects of pricing that are important to a business’ success. Knowing when and how to adjust prices is critical to your relationship with customers, the market and your business results – your profit. Find out more in this video, The Gambler and the Art of Pricing. Pricing Is More Than Just Price
Pricing Lessons from The Gambler Read More »
During the Women in Business Podcast Olga Quesada from the PWG-Basel (Professional Women’s Group) learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we covered. The Pricing Lady – where did that come from? How did you get into
An Interview with Janene, The Pricing Lady Read More »
I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented on how important it is to consider pricing in the early stages of your business. Too often companies large and small leave pricing until just before a product goes to market. There are however real
Think About Your Prices Early On Read More »
© Copyright 2025 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
