Your pricing model could be the thing killing your business and you don’t even know it. Most people believe pricing is simply a number they need to set. but In nearly all businesses there’s a model required behind that to arrive at what’s needed to execute and manage prices. If that’s not right or you’re […]
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Pricing is a powerful tool and it is often overlooked. Here’s the thing, if you don’t understand pricing, but are doing it anyhow, one of three things is happening. First, your getting by on luck. You’re struggling much more than needed. Last, pricing is hurting your business. None of these is ideal. George Grombacher invited
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Pricing is fun…honest. I know most people dread the topic but once you get into it you’ll see it’s actually interesting, creative, and fun too. Living with fear and pricing will get in the way of your business if you don’t tackle the problem. I recently sat down with Esther Bürki on her podcast Living
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Pricing hurts. Yes, it’s true it can be very painful when you don’t get it right. But it doesn’t need to be that way. I recently sat down with Kris Ward on her podcast Win the Hour Win the Day…listen to the episode. Here’s what we discussed: The most common mistake entrepreneurs make when it
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The importance of pricing. Pricing often goes unnoticed until it’s too late. Pricing directly impacts the bottom line, unfortunately many business owners don’t understand how their business decisions affect their pricing and therefore their profits. I recently had the chance to talk with Kim Sutton, host of the Positive Productivity podcast and talk more about
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Talking pricing with Duff Gardner host of Off My Duff Podcast. It was such a pleasure to be on the show with Duff. He and I met earlier this year at the New Media Summit (thanks to host Steve Olsher). Afterwards he reached out and asked me to come on the show. Duff comes from
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Pricing and high ticket strategy and growth, is what I was speaking about recently with Extus Justin on his show. Extus is an expert in strategies and business growth when it comes to high ticket sales, so he wanted to pick my brain about pricing. Here’s what we discussed: How does pricing really work? Big
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How to improve confidence in pricing is a question I get asked all the time. I had the pleasure to sit down with Scott Colenutt on his show Site Visibility to talk about this and more. Scott is a marketing expert so we were able to look at pricing through that lens. If I were
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I sat down with Nafisa Mark on her show the Marketing Pod to talk about pricing in the context of how to “price my course”. Her show helps new & established online business owners gain visibility and sell with ease… without the overwhelm. In this episode we spoke more generally about the challenges solopreneurs face
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Importance of Pricing As a micro business to understand the importance of pricing, you have to understand the value that you bring to your customers about the services/products that you are selling. In other words, figure out who your target audience is? How can you overcome the struggles and challenges that come along with setting
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© Copyright 2025 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
