Pricing Coach - for Female Led Businesses
Build Pricing You Can Stand Behind
Pricing shouldn’t be guesswork. If you want a structured approach to set prices that reflect the value you deliver — this page will walk you through the ways I can help you do that with clarity.
You know your clients and your market. As your pricing coach, I bring pricing strategy and structure. Together, we’ll align your pricing with the value you deliver and the business you’re building.
Three Ways We Can Work Together on Your Pricing
Clarity Before Decisions
Get a Pricing Review
A Pricing Review is designed for business owners who want an expert perspective on their current pricing – without committing to a full engagement.
What you’ll work on in a Pricing Review:
- Review of one offer and pricing approach
- Identification of gaps, misalignment or missed opportunities
- Clear recommendations to guide your next pricing decision
Ready to get started? Book a Call and I’ll share with you how the reviews work.
Group Coaching
The Fair Price Formula
The Fair Price Formula is a 5-week group coaching program for business owners who want a structured, reliable way to set prices – without guessing or copying what others do.
Over five weeks, you’ll work through a clear pricing process that helps you align your prices with the value you deliver and make decisions you can stand behind as your business grows.
InSide the Program you'll
- Set prices for your most important offers
- Understand willingness-to-pay and and how to link price to value
- Make pricing decisions you can explain with more ease
- Reduce risk of under/over pricing as your business evolves
- Learn alongside other, experienced, like-minded entreprenuers
- Anchor value clearly in your pricing decisions and offers
- Use AI tools to support – not replace – your pricing judgement
1:1 Pricing Coaching
Strategic, Tailored Support for You
If your pricing questions feel complex or specific to your business, 1:1 coaching gives you direct support and a tailored pricing strategy roadmap.
Work with a dedicated pricing coach to build a complete pricing strategy – including your price list, offer structure and how to navigate pricing decisions in your business and industry. As your “in-house expert” I’ll be your sounding board and there to support you for the duration of our coaching agreement.
1:1 coaching has additional benefits
- Build a robust pricing strategy for your business
- Design your ideal customer journey
- Understand how to create offers clients value and are willing to pay more for
- Go deeper into the specifics of your business and industry, tailor your approach
- All with 1:1 expert support including the simulation tool and full support during our work together
If you’re curious about the investment to work with me 1:1, the minimum commitment starts at CHF 2,500.
Packages vary depending on the focus of our work, the level of support you need and how long we’ll be working together. After a discovery call, I’ll provide you with tailored options that align with your goals and priorities.
If this investment level isn’t the right fit for you at the moment, we can explore one of my group programs or start with a Pricing Review.
When your pricing needs to go beyond coaching.
If your pricing challenges go beyond what coaching is designed to support — for example legacy issues, multiple products, team involvement or discount and rebate schemes — I also offer pricing consulting engagements.
They worked with Janene as their Pricing Coach
I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.
Kevin Mauer
Consultant
“Janene knows so much about pricing! She helped me solve my pricing challenges, and the work was very helpful for me and my business. It was absolutely worth every penny!”
Terri Creeden
Creeden Leadership Coaching & Consulting
“Before Janene’s pricing workshop I knew my self-worth but didn’t think people would be willing to pay that price. I was too nervous to increase my prices. A week after I put my prices up and have seen a positive reaction.”
Monika Mueller
Image consultant
Janene’s way of coaching suited me very well. I could prepare over a period of time with self-learning and afterwards run questions and ideas by her in one-on-one sessions. I enjoy her frank and caring way of support. Thanks heaps… highly recommended to those who wanna learn more about pricing and how to set their value right.
Ananda Staudenmann
Founder Ganzheitliche Körpertherapien & Training
“Women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It’s been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby…until it runs out of money.”
Vicki Kirn
Business Owner | Basel Bagel
“Before working with Janene, I used to worry about my pricing a lot. I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. If I sensed a slightest hesitation from my clients, I started offering extras and discounts. Throwing in pony rides and cotton candy on top of the communications consulting services!
Working with Janene changed all that. She helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to Janene’s help, I’ve been able to raise my prices. And it was fun and creative, too!”
Pauliina Rasi
Communications Consultant
“Pricing is central to the survival of a startup. Janene gave me the tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, professional and follows up until the customer has the help they need.”
Juan Lo Bello
Educator, Wine Curator & Pedalling Genius
Do you want these results, too?
It's your choice, I can be your Business Strategist, Pricing Coach & Value Evangelist. That last one came from participants from The Fair Price Formula. Their words not mine – and I love it!
Curious to find out how? Let’s talk and map out your path to success.
