Pricing Coach - for success on your own terms
Feel more confident
Worried if you've got the right prices?
Many entrepreneurs feel that way, but closing your eyes to pricing will only keep you stuck and slow your business down. Working with a pricing coach will help you understand the tactics & strategies of pricing & how to use them most effectively in your business.
Let’s look pricing straight in the eyes and create your pricing strategy together. Or maybe you’ve asked yourself “How can I find a fair price?” And want to know how to set prices in your business.
As an experienced pricing coach and business strategist, I’m here to help you build a more sustainably profitable business on your own terms. With my pricing coaching packages and services you’ll build the confidence to charge for the value you deliver.
Scroll down to see more about my pricing coaching services.
Quick Start
Pricing Triage
Pricing Triage is your chance to ask your burning pricing questions and get my feedback. At the end of the call, you’ll understand what you can start doing differently and/or what to do next..
You’ll get advice and suggestions from an expert pricing coach to help you to take those next steps towards start building success on your own terms.
Pricing Triage is a single, 1:1 online consultation session (lasting up to 2 hours). If you’re interested book a Discovery Call we can discuss how to proceed.
Group Program
The Fair Price Formula
Do know how to set prices you feel confident with? If not, this group program is made for you!
In just over 2 weeks, you’ll learn how to set prices, what to consider and how to use what you know to make the best decision on what to charge.
You’ll build your own pricing strategy and gain confidence to charge for the value you deliver. I’ll be your pricing coach and guide during the program.
Group coaching program allows you to:
- Discover how to set prices for your most important offers
- See how to determine willingness-to-pay and quantify value
- Build confidence in what you offer and charge
- Reduce risk of under/over pricing
- Work with other like-minded entrepreneurs
1:1 Pricing Coaching
Pricing Breakthrough Package
How do the many aspects of pricing affect your business? How to apply different tools and strategies to your business to make the biggest impact as quickly as possible?
Pricing Breakthrough Package is a customised service to build a complete pricing strategy and construct a price list for your main customer groups. As your pricing coach I’m your sounding board and available to you for the duration of our coaching agreement.
1:1 coaching has additional benefits
- Define your business objectives
- Get clear on who you're targeting and what they value most
- Design your ideal customer journey
- Calculate the economic value your offers deliver
- Create offers your customers value
- Build your pricing strategy and price list
- Go deeper into the specifics of your business and industry, tailor your approach
- All with 1:1 expert support including the simulation tool and full support during our work together
Let's talk!
Boost your confidence and have the courage to charge for the value you deliver!
I’m your Business Strategist, Pricing Coach & Value Evangelist (that last one came from participants from The Fair Price Formula – their words not mine – and I love it! Let’s talk and map out your path to success.
What others say about coaching with Janene
I did not know where to start my pricing at all. Now, I understand how pricing works much better. I understand my business figures and which factors I need to influence to affect pricing and revenue outcome. Janene exceeded my expectations.
Kevin Mauer
Consultant
“Janene knows so much about pricing! She helped me solve my pricing challenges, and the work was very helpful for me and my business. It was absolutely worth every penny!”
Terri Creeden
Creeden Leadership Coaching & Consulting
“Before Janene’s pricing workshop I knew my self-worth but didn’t think people would be willing to pay that price. I was too nervous to increase my prices. A week after I put my prices up and have seen a positive reaction.”
Monika Mueller
Image consultant
Janene’s way of coaching suited me very well. I could prepare over a period of time with self-learning and afterwards run questions and ideas by her in one-on-one sessions. I enjoy her frank and caring way of support. Thanks heaps… highly recommended to those who wanna learn more about pricing and how to set their value right.
Ananda Staudenmann
Founder Ganzheitliche Körpertherapien & Training
“Women, in particular, have a hard time setting prices that accurately reflect the value of their goods or services. It’s been useful to get under this and understand the drivers. Ultimately, if the pricing is not right, the business is just a hobby…until it runs out of money.”
Vicki Kirn
Business Owner | Basel Bagel
“Before working with Janene, I used to worry about my pricing a lot. I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. If I sensed a slightest hesitation from my clients, I started offering extras and discounts. Throwing in pony rides and cotton candy on top of the communications consulting services!
Working with Janene changed all that. She helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to Janene’s help, I’ve been able to raise my prices. And it was fun and creative, too!”
Pauliina Rasi
Communications Consultant
“Pricing is central to the survival of a startup. Janene gave me the tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, professional and follows up until the customer has the help they need.”
Juan Lo Bello
Educator, Wine Curator & Pedalling Genius
