Pricing in a coaching or consulting business comes with its own set of challenges.
Unlike product businesses, you aren’t pricing something that’s identical every time it’s sold. Your work is often tailored to each client, your expertise is part of what people are buying, and every pricing decision can feel surprisingly personal.
Should you offer free sessions? Package your services? Create different pricing tiers? Discount? Be transparent about your prices? What happens when clients are struggling financially or when the market feels crowded?
There isn’t one right answer.
Good pricing isn’t about following a formula. It’s about making thoughtful decisions that fit your business, your clients and the way you want to work.
In this collection, I’ve brought together some of the podcast episodes I most often recommend to coaches and consultants. Together they explore many of the pricing decisions you’ll face as you build and grow an expertise-based business, along with the trade-offs and thinking behind them.
Whether you’re refining an established business or rethinking your current pricing, I hope these conversations help you make your next pricing decision with more clarity and confidence.
What Listeners Say about The Pricing Lady Podcast
Take Action With Your Pricing
Practical next steps for your pricing journey.
The Scorecard
Spot pricing strengths and gaps in minutes. Get the Pricing Scorecard — your first step to more confident, sustainable prices.
The Webinar
Learn the 3 keys to fair, profitable pricing. Watch my Getting to a Fair Price webinar and start setting prices with confidence.
Book a Call
Let’s talk through your pricing challenges. Book a call and explore how coaching can help you grow with clarity and profitability.
