Is your pricing legally sound? It’s one of the most overlooked business blind spots. And it could be costing you trust, clients, and cash. In this episode of The Pricing Lady, we dive into the legal side of pricing with lawyer-turned-strategist Vena Vega-Danemar. Vena is the founder of Legally She Can, where she helps businesses […]
Should I lower my prices? It’s one of the trickiest questions service-based business owners face, and it usually comes at the worst time: after pushback, a dry spell in sales, or seeing a competitor slash rates. In this episode of The Pricing Lady podcast, we’re flipping the script. Instead of reacting, I’ll show you how
My Gut Says I Should Lower My Prices — What Should I Do? Read More »
International pricing can feel like a riddle wrapped in currency conversions. This episode revisits a conversation from 2019 with Jessica Lockhart, my very first podcast guest, where we unpack the tough questions around pricing your offers across borders. Jessica, a global speaker and founder of Humanology, brought up a simple but crucial dilemma: how do
International Pricing – When You Set Prices Across Borders Read More »
Small pricing adjustments aren’t just safer — they’re smarter. In this solo episode, I share how small, regular tweaks to pricing help keep a business sustainable and profitable. I’ve seen what happens when pricing gets ignored — problems quietly build in the background until they force big, risky moves. But by treating pricing as an
Small Pricing Adjustments – Why Small Steps Mean More Than You Think Read More »
Q4 pricing check-in season is here. As we move into the final months of the year, now is the perfect time to revisit your pricing strategy. Not just for the upcoming year but also to fine tune if needed for the remainder of this year. In this solo episode, I walk you through five strategic
Q4 Pricing Check-In – What to Revisit Before the Year Ends Read More »
Pricing is supposed to be a business decision. Yet too often, pricing feels personal. If you’ve ever lowered your price mid-conversation, added a discount before a client even asked, or felt rejected when someone said no—you’ve blurred the line between your work and your worth. And that’s costing you clarity, confidence, and revenue. In this
When Pricing Feels Personal: Separating Self-Worth from What You Charge Read More »
Negotiating with confidence isn’t just a skill—it’s a necessity for anyone leading a business. Yet for many women, standing firm in pricing conversations feels uncomfortable, even risky. My guest, Carrie Gallant—CEO and Founder of The Gallant Leader™ Institute—has spent her career helping leaders find their voice at the negotiation table. From her early work on
Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant Read More »
Pricing with purpose begins by defining what success really looks like for you. In this episode of Live with The Pricing Lady, I sit down with Anna Lundberg, business mentor and founder of One Step Outside. She helps high-achieving professionals design businesses that deliver both profit and freedom. Together, we explore how pricing and business
Pricing with Purpose: Building a Business That Works for You with Anna Lundberg Read More »
Transparent pricing is one of the most powerful — and misunderstood — tools in your pricing strategy. In this episode of Live with The Pricing Lady, we cover how being open about your prices can help you build trust, create stronger client relationships, and feel more confident in your offers. And that there are different
Building Trust Through Transparent Pricing: Why Openness Matters Read More »
When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often has a bigger impact and matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing psychology —the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter
Pricing Psychology Part 2: The Impact of What’s Going on in Your Head Read More »
