Do you know why that’s your price? Or why your price is what it is? Many small businesses have no good reason for why they have the price they have except – that’s what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it …
One thing I’ve seen an explosion of recently is membership sites and with that comes the question how do you go about pricing your membership site. It can feel tricky. Often people use membership sites early on as a tool to create a community who’s then later a “captive audience” for upselling – you can then sell them higher value offers. …
Recognizing when to make changes in your pricing is an important part of managing prices in any business. I’ve had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may …
5 Signs That’ll Help You Know When to Make Changes to Pricing Read More »
It’s often the case that when you don’t feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren’t yours to make. It often shows up in the form of granting unnecessary discounts. For example if you’ve offered discounts before someone asks for one, before they’ve objected or …
Let’s take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting. Looking …
Episode 100: Behind the Scenes with The Pricing Lady Read More »
Help me in celebrating the podcast, 99 episodes of Live with The Pricing Lady. When it finally dawned on me that I’d done nearly 100 episodes, I couldn’t really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur’s journey is …
Calling out to all coaches, Here are 5 pricing tips for coaches to help you and your business. One of the people I had on this show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. …
5 Pricing Tips for Coaches to Build a Stronger Business Read More »
Most people have issues with money. In fact, for most young businesses owners money issues can be a huge hurdle. When it comes to your business, often the biggest thing standing in your way is you and it’s all happening at a subconscious level. Therefore your job is to start recognizing when you’re in your …
I Had Big Issues with Money, But Then My Whole Mindset Shifted Read More »
What are the things that businesses do well to improve their pricing? That’s a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you – i.e. pricing best practices. We are in unprecedented times, things …
5 Pricing Best Practices for Your Small Business in 2022 and Beyond Read More »
One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don’t know what it will take to achieve your goals (or if you don’t have the right …
Only After 100 Clients, Did I Realize I Wasn’t Turning a Profit Read More »
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