Live with The Pricing Lady

position discovery calls - listen to the episode

Position Discovery Calls: From Free Sessions to Paid Clients

Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. We take a look […]

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discuss price with clients

Price Talk Tactics: Knowing the Right Time to Discuss Price with Clients

When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they

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How Strategic Pricing Fuels Your Success

The Value Factor: How Strategic Pricing Fuels Your Success

Strategic pricing: Are you pricing your products or services intentionally or just guessing? If you’re just guessing , you’re undoubtedly missing out on growth opportunities and profitability. In this episode of Live With The Pricing Lady, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how pricing with a more strategic

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pro and cons of discounts

The Pros and Cons of Discounts in Service-Based Businesses

Let’s look at the pros and cons of discounts in your business. Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or

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overcoming price fear in this episode of Live with the Pricing Lady

Overcoming Pricing Fear – with guest Stacey Hagen

How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I’m joined by guest Stacey Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.