Live with The Pricing Lady

Ever wondered… Why some prices end in 9 while others stick with 0? How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether […]

How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I’m joined by guest Stacey Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the

As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service (or product or software) at varying prices—instead, it’s about crafting distinct packaged and tiered offers that speak

Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We’ll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper

How can women-led businesses determine their pricing strategy? That’s what my guest and I talked out in this latest episode. Welcome to Live With The Pricing Lady, the Podcast! I’m dedicated to helping female entrepreneurs build profitable businesses while making a meaningful impact. With over 20 years of experience in pricing strategy, I’m here to

Does it feel awkward (or excruciating) when you tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success. In this episode, we’ll talk about the reasons

Is a tiered pricing model right for your business? As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people’s needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we

Let’s talk about pricing for impact. Your pricing strategy isn’t just about numbers; it’s a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.

Let’s delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We’ve turned the tables this time around and Karla is

Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about