Pricing sustainable products brings up a question I hear constantly: what do you do when there’s nothing out there to compare your price to? No obvious competitor, no clear market price to anchor against — just the sense that you’re setting a price in the dark. And then you put that price in front of
Why Pricing Sustainable Products Feels Harder Than It Should Read More »
Rethinking your pricing strategy means asking what job a price is actually doing in your business, not just whether the number feels right. This week I’m joined by Josefine Wanner, a LinkedIn and business growth strategist who helps coaches and service providers build scalable, LinkedIn-driven businesses. Josefine wanted to build a scalable offer from early
Pricing pushback shows up in every business — “that’s too expensive,” “we need to think about it,” “we don’t have the budget.” And sometimes it’s something we perceive rather than the reality of what’s happening behind the scene. More importantly when clients push back, most business owners reach for the same thing: drop the price.
When Customers Push Back on Price: Why Discounting Isn’t the First Move Read More »
Go-to-market strategy and pricing are more connected than most founders realize — and leaving commercial questions until late in the build is one of the most common and costly mistakes in the startup journey. In this episode, I’m joined by Adrijana Daragon, founder of GTM Advantage, who works with technical founders to bring commercial thinking
The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM Read More »
Pricing when clients are struggling is a question I keep getting, from coaches whose clients are losing jobs, to founders watching budgets shrink. The instinct is always the same: lower your prices. It feels fair, competitive, and like the right thing to do. And yes, some people genuinely are struggling. That’s real, and it matters.
Pricing When Clients Are Struggling: Should You Lower Your Prices? Read More »
Speaking fees are one of the most misunderstood parts of building a speaking business. Too many speakers set their fees based on guesswork, competitive anxiety or a number they pulled from thin air — and then wonder why the business isn’t growing the way it should. In this episode, I’m joined by Alex Merry, founder
Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees. Read More »
Pricing too low feels like the safe move. It’s not. Most business owners start at the bottom of the market — not because they’ve thought it through, but because that’s where their eye lands when they look at the competition. The lowest price becomes the reference point. And once you anchor there, moving becomes harder
Why You Keep Pricing Too Low — and What’s Holding You There Read More »
Free coaching sessions feel generous. The idea is to give people a taste, build trust, lower the barrier. The logic feels solid. It’s harmless, right? But a free session isn’t just a bit of free work. It’s a signal about how you work, where the line is and what a client should expect when money
Free Coaching Sessions: Generous or Confusing Your Clients? Read More »
If you’re thinking about lowering coaching prices because the market feels saturated, you’re not alone. During a recent coaching.com keynote, a coach wrote in the chat, “There are so many coaches now, I don’t think we can charge what we used to.” It’s a conclusion that sounds reasonable — but it skips the most important
Market Saturation: Should You Be Lowering Coaching Prices? Read More »
Preventing scope creep doesn’t start with a difficult client conversation. It starts before you ever have one. Most service providers point the finger at the client when work expands beyond what was agreed. But by the time the client asks for more, the conditions were already in place — built into your offer, your contract
Preventing Scope Creep (It’s Not Your Client’s Fault) Read More »
