Speaking fees are one of the most misunderstood parts of building a speaking business. Too many speakers set their fees based on guesswork, competitive anxiety or a number they pulled from thin air — and then wonder why the business isn’t growing the way it should. In this episode, I’m joined by Alex Merry, founder […]
Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees. Read More »
Pricing too low feels like the safe move. It’s not. Most business owners start at the bottom of the market — not because they’ve thought it through, but because that’s where their eye lands when they look at the competition. The lowest price becomes the reference point. And once you anchor there, moving becomes harder
Why You Keep Pricing Too Low — and What’s Holding You There Read More »
Free coaching sessions feel generous. The idea is to give people a taste, build trust, lower the barrier. The logic feels solid. It’s harmless, right? But a free session isn’t just a bit of free work. It’s a signal about how you work, where the line is and what a client should expect when money
Free Coaching Sessions: Generous or Confusing Your Clients? Read More »
If you’re thinking about lowering coaching prices because the market feels saturated, you’re not alone. During a recent coaching.com keynote, a coach wrote in the chat, “There are so many coaches now, I don’t think we can charge what we used to.” It’s a conclusion that sounds reasonable — but it skips the most important
Market Saturation: Should You Be Lowering Coaching Prices? Read More »
Preventing scope creep doesn’t start with a difficult client conversation. It starts before you ever have one. Most service providers point the finger at the client when work expands beyond what was agreed. But by the time the client asks for more, the conditions were already in place — built into your offer, your contract
Preventing Scope Creep (It’s Not Your Client’s Fault) Read More »
Client referrals can feel like the easiest “yes” in a service business. They come in warm, they close faster and the trust is already there. But referrals are not automatically the right clients. And when you move fast because “it’s a referral,” it is easy to bypass your usual standards. In this episode, I’m joined
When Client Referrals Mess With Your Pricing (And What to Do Instead) Read More »
The pricing flinch is that split-second moment when someone asks what you charge… and you feel yourself tighten, soften or start defending before you’ve even answered. Six years ago I did an episode on the flinch, at the time I treated the flinch mostly as a preparation issue. Listening back now, I see it differently:
The Pricing Flinch: Is It Nerves — or Is It a Signal? Read More »
Pricing coaching services after corporate often exposes a frustrating reality: experienced professionals pricing like beginners. Because most certification programs are designed to teach coaching skills — not pricing strategy — many coaches end up relying on well-meaning but misguided or incomplete advice, defaulting to effort-based or hourly thinking instead of recognizing the strategic value of
Pricing Coaching Services: Stop Undervaluing Your Corporate Experience Read More »
If your pricing still feels shaky, the problem might not be the number — it might be the pricing decision behind it. In this episode of The Pricing Lady podcast, we take a look at a pattern I see all the time: business owners second-guessing their prices because they didn’t have enough substance behind the
When a Pricing Decision Is Too Thin to Trust Read More »
Using AI in price setting is most effective when it enhances your thinking, not replaces it. If you’re using AI to replace your pricing judgment, you’re doing it wrong. The real value is in how it supports, not substitutes, your decisions. Understanding how it can do just that is key to using it effectively in
Using AI in Price Setting (Without Handing Over Your Judgment) Read More »
