Should I set my prices based on the competition? Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there’s less price transparency in the market, it may feel like you’re missing out on a key piece of price setting information because you […]
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Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty
Learn from My Pricing Mistakes & Successes Read More »
Aligning the price to the value you deliver makes sense. More often than not businesses don’t really get there. They often find themselves selling a high value offer at a low value price. That’s precisely the predicament this week’s guest found herself in. This happens because they don’t understand the value of what they’re offering
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