March 2026

Client referrals are great but they can lead to pricing problems

When Client Referrals Mess With Your Pricing (And What to Do Instead)

Client referrals can feel like the easiest “yes” in a service business. They come in warm, they close faster and the trust is already there. But referrals are not automatically the right clients. And when you move fast because “it’s a referral,” it is easy to bypass your usual standards. In this episode, I’m joined […]

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