Why Profit Equals Growth Not Greed

Many entrepreneurs have the mindset that if they speak or think about money or profit in their business it makes them greedy. Nothing could be farther from the truth. Find out more about why profit equals growth in this video.

​You’re Not Greedy

​​In this blog you’ll understand why thinking about money and profit in your business is essential to the future of your business and it’s ability to grow.  If ​you feel focusing on money or profit makes you greedy, it’s important to your ​business to turn this mindset around.  Having such a mindset ​is toxic to your ability to earn money – it ​influences everything you do in your business when it comes to pricing and profit​. Not in a positive way.

​Profit ​Is ​How ​You ​Measure ​Business ​Success

​Whether you like it or not profit is the main means by which a ​business​ measures overall success. Without profit you cannot run a business (unless you have some other wonderful source of money). If you don’t focus on how you plan to earn money then you can hardly expect to earn it. It’s absolutely critical.

No, it’s not the only thing you focus on however, when you have the right mindset and systems in place around money and profit, then you can make decisions in-the-know. Pricing should be on purpose not by chance. You need to know what’s coming in and going out.

​Profit ​Is ​How ​You ​Grow ​Your ​Business

Profit equals growth ​because ​when your business earns ​profit ​you’ll be able to make investments. Most business growth requires investment​, I mean MONEY honey! ​If your business isn’t earning money you can’t make those important investments.

In the end you need to focus on how you’re going to earn money, i.e. profit in your business. It is the best way to set yourself up for the future. ​Furthermore the biggest lever you have to improve your business’ profits is price. 

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene.

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Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today!


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On-demand web class

Getting to a
Fair Price

If you've ever asked yourself,
"How do I find a fair price?"
This is for you.

Learn what a fair price really is and
what's needed to find it.

Most people think the cheapest price ALWAYS wins, but those low prices are killing your business. It's time to fix that!

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.