Pricing doesn't have to be so hard
Resources to help you understand what’s working, what needs attention and what to do next.
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Pricing Feels Hard
Why does it?
Pricing rarely feels difficult because of the number alone. This insight page explores the business decisions underneath pricing — and why unclear positioning, value, structure and strategy make pricing heavier than it should be.
Pricing scorecard
Assess your pricing.
Pricing Scorecard is a self-assessment tool that shows you what is working (and not) and how you can develop your pricing to grow your business more quickly.
Simple. Insightful.
Pricing toolkit
Understand Profit
My Pricing Toolkit helps you see how pricing can either make or break your business. The tools help you better understand how your pricing decisions impact your profits.
Pricing Podcast
The Pricing Lady
More than 100 episodes with amazing guests who share their pricing journey, experts who share their know how and solocast episodes where I share with you what I know, you’ll find loads of tips, tactics and strategies to enjoy.
Pricing Workbooks
Want more than one guide? Be sure to have a look at the Pricing Workbook Bundle at check out to grab all four at a special price.
Ranking System
How do I identify my ideal audience?
Not sure who to focus on? This workbook helps you compare your different audience segments and decide where to start — so you can stop sounding like a generalist and start positioning yourself more strategically.
Workbook
Should I Put My Prices on My Website?
Whether or not to show your prices is a strategic decision. This workbook walks you through 12 key questions to help you assess what’s right for your business, your brand, and your buyers.
Convo Playbook
How to Handle Pricing Objections.
Worried about how to respond when clients push back on price? This workbook gives you a clear process, confidence-building insights, and real-world scripts to help you handle objections without discounting.
Price Check
Should I raise my prices?
Not sure if it’s time to raise your prices? This workbook gives you 12 signs to watch for, plus a scoring system to help you assess the situation objectively and take action.
