Helping you price with purpose, clarity and confidence — now and as you grow.

Pricing Workbooks for under 100 CHF

Want more than one guide? Be sure to have a look at the Pricing Workbook Bundle at check out to grab all four at a special price.

Ranking System
How do I identify my ideal audience?

Not sure who to focus on? This workbook helps you compare your different audience segments and decide where to start — so you can stop sounding like a generalist and start positioning yourself more strategically.

CHF 30 — Get clear on who you’re targeting and why.

Guide to answer question Should I put my prices on my website
Workbook
Should I Put My Prices on My Website?

Whether or not to show your prices is a strategic decision. This workbook walks you through 12 key questions to help you assess what’s right for your business, your brand, and your buyers.

CHF 25 — Make your pricing visibility decision with confidence.

Pricing Objections Guide | The Pricing Lady
Convo Playbook
How to Handle Pricing Objections.

Worried about how to respond when clients push back on price? This workbook gives you a clear process, confidence-building insights, and real-world scripts to help you handle objections without discounting.

CHF 50 — Communicate your value and protect your pricing.

Price Check Tool
Should I raise my prices?

Not sure if it’s time to raise your prices? This workbook gives you 12 signs to watch for, plus a scoring system to help you assess the situation objectively and take action.

CHF 45 — Spot hidden revenue leaks and price with purpose.

Self-Paced Pricing Courses

Raising Prices
What's holding you back?

Know it’s time to raise your prices but unsure how? This self-paced course walks you through what to change, how to plan it, and how to communicate it clearly — so you can move forward with confidence. Just 450 CHF.

30 minute pricing speed coaching
Client Interviews
Be the expert in your customer

Not sure what your clients really value? Learn how to run effective customer interviews that reveal what matters most — so you can price, position, and shape your offers with clarity. Just 250 CHF.

Pricing Psychology
Optimize your pricing page

Understand the psychology of a pricing page. Learn the basic elements of pricing psychology and how to use them on your pricing page and written offers. Only 150 CHF.

 

Complimentary Pricing Resources

Pricing scorecard
Assess your pricing.

Pricing Scorecard is a self-assessment tool that shows you what is working (and not) and how you can develop your pricing to grow your business more quickly.

Simple. Insightful.

Pricing toolkit
Understand Profit

My Pricing Toolkit helps you see how pricing can either make or break your business. The tools help you better understand how your pricing decisions impact your profits.

Pricing objections
Pricing Podcast
Live with The Pricing Lady

More than 100 episodes with amazing guests who share their pricing journey, experts who share their know how and solocast episodes where I share with you what I know, you’ll find loads of tips, tactics and strategies to enjoy.

 
Evergreen webinar
What is a fair price?

Do you know what the components of a “fair price” are? You can’t set one if you don’t even know what it is. Find out now.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.