Improve pricing in your business with these great offers.

Pricing Guides for under 50 CHF

Want more than one guide? Be sure to have a look at the Pricing Guide Bundle at check out to grab all four at a special price.

Guide & Ranking
How do I identify my ideal audience?

Finding it hard to understand what your customers really want? Often it’s a matter of narrowing down to your ideal audience. Stop positioning yourself as a generalist.

Get crystal clear on who you’re targeting and why for just 15 CHF.

Guide to answer question Should I put my prices on my website
Guide & Assess
Should I Put My Prices on My Website?

The decision whether or not to put prices on your website is a strategic one. These 12 questions help you assess what’s best for your business.

Put power behind your decision and follow through with confidence for only 15 CHF

Pricing Objections Guide | The Pricing Lady
Guide with Scripts
How to handle pricing objections.

Struggle with what to say when your prospect objects to your prices? This guide provides scripts to help you respond better.

Stop unnecessary discounting and build your confidence for just 30 CHF.

price check Guide
Should I raise my prices?

Making adjustments is an important part of your pricing strategy. Use the Price Check Guide to quickly check if there are signs your prices need adjusting.

It’s only 15 CHF to get clear on the signs it’s time to make a change.

Self-Paced Pricing Courses

Pricing Mindset
What's holding you back?

Explore what’s influencing your mindset and how you do pricing in your business, Identify what’s getting in your way with this intro course. For you just 47 CHF.

30 minute pricing speed coaching
Client Interviews
Be the expert in your customer

Get ready to interview your customers – be the expert in what they value & how they make buying decisions. Only 147 CHF to learn how to do this market research.

Pricing Psychology
Optimize your pricing page

Understand the psychology of a pricing page. Learn the basic elements of pricing psychology and how to use them on your pricing page and written offers for just 97 CHF.

Complimentary Pricing Resources

Pricing scorecard
Where do you stand in terms of pricing?

Pricing Scorecard is a self-assessment tool that shows you what is working (and not) and how you can develop your pricing to grow your business more quickly.

Simple. Insightful.

Pricing toolkit
Get up close & personal with the numbers in your business.

My Pricing Toolkit helps you see how pricing can either make or break your business. The tools help you better understand how your pricing decisions impact your profits.

Pricing objections
Pricing Podcast
Live with The Pricing Lady

More than 100 episodes with amazing guests who share their pricing journey, experts who share their know how and solocast episodes where I share with you what I know, you’ll find loads of tips, tactics and strategies to enjoy.

 
Evergreen webinar
What are the elements of a fair price?

Do you know what the components of a “fair price” are? You can’t set one if you don’t even know what it is. Find out now.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

AUG Are discounts and promotional offers effective in attracting and retaining new customers?
SEP 3 myths of raising prices that keep you from taking action
OCT Knowing when to talk price with your customers
NOV Is it better the undercut the competition or focus on value when setting prices?

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.