April 2026

Lowering coaching prices when the market saturates, is that a good move?

Market Saturation: Should You Be Lowering Coaching Prices?

If you’re thinking about lowering coaching prices because the market feels saturated, you’re not alone. During a recent coaching.com keynote, a coach wrote in the chat, “There are so many coaches now, I don’t think we can charge what we used to.” It’s a conclusion that sounds reasonable — but it skips the most important […]

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