Pricing when done well, helps your business run more smoothly. However, setting the right pricing in a poor way makes your life difficult. One of the top 10 reasons small business owners struggle with pricing is they lack confidence in their prices. Why is that? What can you do about it? In this episode, […]
Reason #10: Lack of Confidence Read More »
Have you ever felt something is holding you back from setting prices or even selling things. Even though you may have the skills, the strategy and the know-how, you’re still struggling all the time. There is something getting in your way…Core Beliefs. They’re tricky because most of the time they’re blocking you without you even
Reason #9: Core Beliefs Are Getting in Your Way Read More »
Pricing discussions can make or break a deal. The best way to get good at them is to practice. The more often you have pricing discussions, the easier it is to stay engaged in a constructive way. Don’t be afraid of them. Do take steps to handle them with more tact and grace. Watch this
Reason #8: You Are Unprepared for Pricing Discussions Read More »
I’ve said it before and I’ll say it again, pricing is only relevant in the context of value. As the person selling, the better you communicate value, the more you’ll connect with the target audience. And the more they’ll understand the value of what you or your products deliver. In this short video we take
Reason #7: You’re Not Communicating Value Properly Read More »
Do you ever find yourself avoiding or procrastinating doing your pricing? Ever hear yourself say, “Ick!” For some people pricing is very uncomfortable. Believe me, you’re not alone if that’s how you feel. In this short video we look at the two main reasons why pricing might feel icky. How do you know if
Reason #6: Why You Struggle with Pricing : It Feels Icky Read More »
Do you think that pricing is just about finding a number and that’s it. Setting a price is not enough. Pricing isn’t a one time thing you do and then let it be. There’s much more to it than that. This is what we’ll explore in this video when we look at reason number 5,
Reason #5: You Think Setting a Price Is Enough Read More »
“I can’t do pricing, I’m not good at math.” This is something I hear often from people about why they avoid doing pricing in their business. Avoidance isn’t a good strategy, you might even argue it’s not a strategy at all. Your ability with math and numbers isn’t an issue when it comes to pricing.
Reason #4: Pricing Is All About the Math …NOT! Read More »
“I don’t know how to set my prices.” This thought (true or false) is what business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do
I Don’t Know How to Set My Prices Read More »
Do you know how to charge your service clients? Do you understand and can you clearly communicate the value of what you deliver? These are two of the topics I dug into when I was on School for Startups Radio with Jim Beach (start audio 34 min, 48 sec). Jim and I met at the
School for Startups Radio Interview Read More »
One of the very interesting things about owning your own business is how your story, the personal journey you’ve taken to get where you are, has an impact on your relationship with money. That story, your journey influences how you get money, what you do with it, how it affects you and how you relate
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
