Janene

Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting or running a business nearly every program, coach or consultant will ask you who are …

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How Can the Competition Have Such Low Prices & What Should I Do About It?

How Can the Competition Have Such Low Prices & What Should I Do About It?

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry.  Often they feel defeated and like they don’t have a chance to be successful because these “cowboy” competitors are in the way, with …

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The Importance of Aligning My Price to the Value I Bring Clients

Aligning the price to the value you deliver makes sense. More often than not businesses don’t really get there. They often find themselves selling a high value offer at a low value price. That’s precisely the predicament this week’s guest found herself in. This happens because they don’t understand the value of what they’re offering …

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Why I Quickly Shifted Away From Time-Based Prices

Have you considered shifting away from time-based prices? You should. It’s quite common for people who offer services like coaching or consulting to use time-based prices (hourly, daily etc…). For most businesses such a pricing model doesn’t serve either the client or the business. From the clients side they’re often tempted to skip important steps. …

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Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

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