Let’s delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We’ve turned the tables this time around and Karla is […]
Pricing for Freelancers: Tips and Tactics to Capture More Value Read More »
Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the
3 Essential Price Setting Tips for Beginners Read More »
“I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn’t working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices.” Does that sound
The Importance of Decoupling Self-worth from Your Pricing Read More »
On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint,
The Power of Customer Experience in Pricing Read More »
Ever wondered what key steps you’re overlooking when you’re planning price increases? Even when a business implements increases they rarely will achieve the full increase they intended. Often much is lost in the execution – leaving them with less than they planned. When you do these three things you boost your chances of putting increases
3 Things You Must Do When Planning Price Increases Read More »
Black Friday deals – yay or nay? A few years ago I got an email from a client asking me to review “the attached” document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank –
Should I Offer Black Friday Deals Read More »
Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices. Does this strategy sound familiar to you? For most people feeling unsure about your prices is normal, but some people
Apologetic pricing – looking back, this was my pricing strategy Read More »
Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn’t merely a numbers game—it’s an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it’s great to try and meet the specific needs of
Flexible pricing: How flexible should you be? Read More »
Hourly rates or packaged pricing, which is right for your business? People often start off with time-based rates (hourly or daily), it seems relatively simple and straight forward – at first glance. But when you look closer time-based rates can be difficult to work with and they don’t actually serve you or your clients well
From Hourly Rates to Bundled Value: The Power of Packaged Pricing Read More »
Pricing objections will come, as a founder or business owner it’s important to prepare yourself (and your team) for when a client prospect says, “No thank you.” Whether it’s because it’s too expensive or they don’t know if they need it or something else, knowing what to do next can feel confusing or even a
Overcoming Objections: The Worst Way to Respond to Pricing Objections Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
