Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting or running a business nearly every program, coach or consultant will ask you who are …
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing Read More »
Over the years I have heard the battle cries from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry. Often they feel defeated and like they don’t have a chance to be successful because these “cowboy” competitors are in the way, with …
How Can the Competition Have Such Low Prices & What Should I Do About It? Read More »
My biggest mistake of pricing was thinking that because it was easy for me, it shouldn’t cost a lot – ease based pricing. No it’s not a technical term but it something that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, …
Should I set my prices based on the competition? Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there’s less price transparency in the market, it may feel like you’re missing out on a key piece of price setting information because you …
Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty …
Aligning the price to the value you deliver makes sense. More often than not businesses don’t really get there. They often find themselves selling a high value offer at a low value price. That’s precisely the predicament this week’s guest found herself in. This happens because they don’t understand the value of what they’re offering …
The Importance of Aligning My Price to the Value I Bring Clients Read More »
Have you considered shifting away from time-based prices? You should. It’s quite common for people who offer services like coaching or consulting to use time-based prices (hourly, daily etc…). For most businesses such a pricing model doesn’t serve either the client or the business. From the clients side they’re often tempted to skip important steps. …
Why I Quickly Shifted Away From Time-Based Prices Read More »
Have you ever said to yourself “I can’t charge that. I feel like an imposter”? Many business owners have and do feel that way. If you do then you’re not alone. It’s more common than you think. It’s not bad nor are you stuck with that. When it comes to pricing, most people don’t understand …
Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It’s a thought process where you look at different aspects to …
You can love your work and make money. This is what the gurus tell us right? Find your passion and do that. Then why are we so conflicted when it comes to charging for what we offer? I can’t charge people because this isn’t my real job. They won’t pay because I’m new. I bet …
I Finally Got it: I Can Love my Work & Make Money Read More »
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