Janene

The Psychology of Pricing Part 1 Customer Perceptions

The Psychology of Pricing Part 1: What Your Prices Are Saying to Clients

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In this first episode, we’ll focus on the external side of pricing psychology: how your customers interpret, […]

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sliding scale and pro bono services on Live with The Pricing lady Podcast

Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value

Ever wondered how to offer sliding scale services or pro bono work without devaluing your offer? You’re not alone. Great news, that’s exactly what I’m diving into in this episode. Many entrepreneurs come to me and say, “Janene, I need your help. I want to make my prices accessible to everyone.” While that is noble,

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Navigating discounts and promotions

Navigating Discounts and Promotions, Protecting Your Brand

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Handling discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it

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Sales strategies and pricing tactics

Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson

Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won’t come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The

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Creating a pricing strategy that builds long terms client relationships

Creating a Pricing Strategy That Builds Long-Term Client Relationships

Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you’re not sure then you need to find out. And if they feel there’s

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position discovery calls - listen to the episode

Position Discovery Calls: From Free Sessions to Paid Clients

Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. We take a look

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discuss price with clients

Price Talk Tactics: Knowing the Right Time to Discuss Price with Clients

When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.