November 2024

Strategic pricing: Are you pricing your products or services intentionally or just guessing? If you’re just guessing , you’re undoubtedly missing out on growth opportunities and profitability. In this episode of Live With The Pricing Lady, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how pricing with a more strategic […]

Let’s look at the pros and cons of discounts in your business. Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or