Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been […]
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits Read More »
Price and brand are intricately connected. Both topics drive perceptions of value and customer behavior. We’ve all encountered brands that we thought, “No way would I ever pay that.” Thinking that those who pay that much for such a thing are crazy. Then there are the brands we love, for which we will do we
Why Do We Pay More For Brands? Read More »
Knowing when and how to raise your prices makes a huge difference in your profitability. There are many signs that indicate it’s time and reasons to do so. As with anything the better prepared you are, the better choices you can make. Many clients ask me the question “How do I know when to change
10 Signs It’s Time to Change, Even Raise Your Prices Read More »
The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you’ll be faced with challenges. Some will exist due to your own thinking. Change your thinking and change the quality of your mind. Often being able to
Soar to new heights: Overcome the adversity of your thinking. Read More »
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The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
