Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It’s a thought process where you look at different aspects to […]
Price Setting IS a Thought Process Read More »
You can love your work and make money. This is what the gurus tell us right? Find your passion and do that. Then why are we so conflicted when it comes to charging for what we offer? I can’t charge people because this isn’t my real job. They won’t pay because I’m new. I bet
I Finally Got it: I Can Love my Work & Make Money Read More »
Many young businesses feel that competing on price is the best or even the only way to go. It’s typically the “go to” strategy early on. Often when a business is struggling they resort to lowering prices to solve the problem. But for small businesses being a low price leader is rarely a strategy that
3 Reasons Competing on Price Alone is Risky for Your Small Business Read More »
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If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
