February 2026

Pricing coaching services after corporate often exposes a frustrating reality: experienced professionals pricing like beginners. Because most certification programs are designed to teach coaching skills — not pricing strategy — many coaches end up relying on well-meaning but misguided or incomplete advice, defaulting to effort-based or hourly thinking instead of recognizing the strategic value of […]

If your pricing still feels shaky, the problem might not be the number — it might be the pricing decision behind it. In this episode of The Pricing Lady podcast, we take a look at a pattern I see all the time: business owners second-guessing their prices because they didn’t have enough substance behind the