November 2025

Is your pricing legally sound? It’s one of the most overlooked business blind spots. And it could be costing you trust, clients, and cash. In this episode of The Pricing Lady, we dive into the legal side of pricing with lawyer-turned-strategist Vena Vega-Danemar. Vena is the founder of Legally She Can, where she helps businesses […]

Should I lower my prices? It’s one of the trickiest questions service-based business owners face, and it usually comes at the worst time: after pushback, a dry spell in sales, or seeing a competitor slash rates. In this episode of The Pricing Lady podcast, we’re flipping the script. Instead of reacting, I’ll show you how