Have you ever looked at a bottle of wine and thought “Whoa. Ouch that’s pretty pricey!” Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine? That’s what I wanted to explore in this episode as we take a look at […]
From Vine to Wallet: Navigating Wine Pricing Read More »
Apologetic pricing – a pricing strategy whereby your price reflects your thinking: “Dear Customer, I’m sorry that I need to charge you for buying my offer”. There’s an embedded “apology discount” factored into your prices. Does this strategy sound familiar to you? For most people feeling unsure about your prices is normal, but some people
Apologetic pricing – looking back, this was my pricing strategy Read More »
Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn’t merely a numbers game—it’s an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it’s great to try and meet the specific needs of
Flexible pricing: How flexible should you be? Read More »
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