Think About Your Prices Early On

​I recently wrote an article for the Institut für Jungunternehmen (Institute for Young Businesses a Swiss organization) where I commented on how important it is to consider pricing in the early stages of your business. Too often companies large and small leave pricing until ​just before a product goes to market. There are however ​real benefits to having ​thought about pricing early on. 

​Pricing ​needs to be an integral part of your business. It’s not something you just do once and leave it there. Or that you do only at the start or only at the end.  It’s part of ​a cycle of things that you do throughout the life of what you sell. ​Due to it’s impact on your profitability, ​pricing needs to be part of your overall mindset as you go about the business of doing business.

​In the full article in english ​(in german​), ​I cover 3 reasons why it pays off to think about your prices early on. We also look at why even knowing how important it is, it’s often left until the end and what to do about it.  

​Share Your Thoughts

When you started your business, when did pricing come into the process? How did that impact your business. Share your comments in the comments section below.  

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.