July 2025

Pricing conversations aren’t about proving yourself or defending what you charge. Yet that’s where many business owners instinctively go—especially when they feel uncertain. They come to me saying, “Janene, I need a list of reasons to justify my prices.” But in most service-based businesses, price isn’t the core value your clients are buying. They’re looking […]

When it comes to pricing in your business, the biggest obstacle is often the one you don’t see: your own mindset. So much of what holds people back is happening at a subconscious level — fear, self-doubt, imposter syndrome, or old money stories. This playlist is designed to help you recognize those internal blocks and

Most people misunderstand what pricing really is — and that misunderstanding leads them to take the wrong actions in their business. And adds to the struggle of getting started with setting prices for your business. They think pricing is just about picking a number. But setting prices is actually a thought process. It’s about gathering

Clear, practical insights — no guests, just me. These top solo episodes from my pricing podcast are some of the most played, shared, and saved from Live with The Pricing Lady — a clear sign they’re hitting the mark with business owners like you. Inside this playlist, I tackle the real pricing challenges that come