2 Ways to Keep Pricing Simple

Don’t worry if you feel overwhelmed by pricing in your business, many entrepreneurs feel ​the same way. Money topics are often riddled with core beliefs and ​​​​emotions that don’t really help us. Pricing can bring out our insecurities around worth and value. ​However you know from last time that it’s important. You know profit (and therefore pricing) is ​critical to business growth

​One gift you can give yourself is to​ keep your pricing simple.

Why Does It Need to Be Easy

When something isn’t easy,​ we don’t like to do it. If it feels uncomfortable then we simple try to avoid it, spending a lot of time on ingenious ways procrastinate. Recently I’ve heard quite a few stories about how people try to avoid that discussion. Yes, doing things like online payment can be beneficial but for most small ​business owners there will come a time when you just can’t avoid ​the pricing discussion…more importantly you don’t want to. Pricing discussions are an opportunity to learn more about what your customer really wants and whether or not it’s a good fit. The solution to your discomfort is to be prepared.

Another reason is that the more discomfort we feel around ​a topic the harder it will be for us to speak about it with confidence. It’s like preparing for a presentation, if you don’t feel comfortable with the content it will come through in the presentation. However if you’re prepared ​you’re more likely to shine. Same thing with your prices. If you don’t feel good about them, then when asked you won’t be so ​great at talking about them. Customers will pick up on that for sure!

Also if the prices or scheme you’ve come up with for your pricing isn’t simple, it will be hard for you to explain.  I’ve seen some pretty complicated pricing schemes out there, often times the person who designed it struggles to even explain it to me. Imagine how much harder it would be to explain in front of potential paying customers.  So please…keep it simple so ​that you don’t confuse yourself or your customers.

How to Keep It Simple

The two best ways are to build systems and stop overthinking it​.

Building Systems

If every time you set the price for something you first have to think about how, it’s going to be more complicated. Stop reinventing the wheel and set yourself up to make it simple. Create a simple system that you can follow each time you set your prices​; this way you can just get right into it.

Don’t Overthink It

We want to get it right before we put it out there. I get it. However when it comes to pricing you can waste a lot of time over thinking whether it’s the right price or not. The worry creates a lot of stress and struggle none of which is actually ​helpful. When you find yourself in the cycle of overthinking, STOP and launch the price. You can always adjust it later.

​Overwhelmed by Pricing

​With a little bit of advanced preparation and catching yourself when you get caught in a cycle of worrying you can make avoid the overwhelm and make pricing easier ​on yourself. It needn’t be so difficult, so let it be ​simple.

​Want some help getting started? Check out these ways to start working together.

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

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Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

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Which customers .

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The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

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Should I Put My .

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This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.