August 2024

overcoming price fear in this episode of Live with the Pricing Lady

Overcoming Pricing Fear – with guest Stacey Hagen

How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I’m joined by guest Stacey Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the […]

Overcoming Pricing Fear – with guest Stacey Hagen Read More »

packaged offers

Packaged and tiered offers: What’s the right strategy for your business?

As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service (or product or software) at varying prices—instead, it’s about crafting distinct packaged and tiered offers that speak

Packaged and tiered offers: What’s the right strategy for your business? Read More »

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.