I'm Janene,
The
Pricing
Lady!
I'll help you:
Improve your profits
Feel confident
about your prices
Work less & earn more
Increase your prices
Charge for the
value you deliver


Getting to a Fair Price
Watch this on-demand Web Class. Find out what it takes to get to a price that’s fair.
Let’s tackle your profit problem together!
I’m here to help you create a sustainably profitable business by ensuring your prices are right and optimizing how you implement pricing. Let’s set you up for success so you can serve your clients for the long term.
Pricing can either help or hurt your business. Which one do you choose?
When your prices are right...
They reflect the value, of your unique gifts and talents.
You can effectively communicate & manage prices with certainty.
You will build sustainable profit in your business.
Improve profits
Consulting for small businesses and start-ups
Pricing is an underutilized business tool – it’s also your biggest profit lever! It can either help you meet your goals or silently sabotage your business behind the scenes.
Is your business as profitable as it can be? Together we’ll work on the aspect(s) of price that turns your purpose into prosperity.


Feel more confident
Pricing coaching for micro businesses
Are you avoiding pricing discussions?
Feeling uncertain about the prices you charge?
Stumbling when a client asks your price?
A clear pricing strategy helps you understand what to charge & enables you to confidently communicate the value you deliver. All the while building profit in your business.
Check out these complimentary offers.
How I became The Pricing Lady
Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.
This deep interest led me to work through my pricing professional certification and along with my extensive commercial career made me a most trusted Business Strategist and Expert in Pricing & Value Management. for small businesses.
But there’s more to pricing than pure logic and an official certificate. What makes it so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. As well as, how it influences everything in your business. Yes, that is what it takes to get more profit for your business.
One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get excited about your pricing, too.
Featured on
Wondering if getting Pricing support is for you?
Listen to these successful business owners


“When I attended Janene’s webinar, I knew she was the one to help me with my pricing. I’d been struggling with my pricing strategy for years. Working with Janene helped me define the real value of my work. My confidence increased and I changed my mindset – now I KNOW THE VALUE of my work. If you’re considering working with Janene…I can recommend you do it!”
Claudia Karnos
Claudia Karnos Consulting | Expert in Sovereign Performance


We knew we added value but struggled to define it precisely by product and in relation to our methodology. Janene helped us refine that value proposition and translate that into the offers and our price model. Within a couple months of working with her we signed the contract for our biggest project to date. Thanks to our work together we know our offer, the value it brings and we can communicate it confidently. It’s been a win on all levels. I can only recommend you work with Janene, you won’t regret it.
Susanne Edler
Digital Chameleon AG | Head of Brand & Culture


“Working with Janene has been a joyful, enriching and totally revealing experience. Janene was able to take the essence of who I am and what I want to offer my clients, and synthesize it in an extremely simple and explicit way. Today, I offer my services in a much more assertive way than before. Clients feel reassured and trust me more quickly to work with me. I can only encourage everyone to work with Janene when it comes to having a consistent pricing strategy that is aligned to the person we are!”
Catherine Schöpfer
The Cancer Coach


“Janene inspired our entire team for the topic of pricing and its important impact. Even afterwards there was still much talk about it as well!”
Katharina Köpper
Axians, Head of Project Management


To other startups we at Loopi would say (even with limited financial resources) it is important to invest in a good pricing strategy even from an early stage on because it pays back! Janene has a tremendous amount of experience and an amazing personality! It is worth investing in her coaching to get her experience and support!
Simone Köchli
Co-Founder at Loopi AG | Sustainable Stroller Solutions


“I used to avoid everything that had to do with pricing. Now, I believe in what I do and my whole business is on a different level. I highly recommend working with Janene, because she can do the same for you.”
Christoph Kirn
Wortschatz, German Language Coaching for Architects


“I had problems getting price packages correct: my clients always opted for the cheapest offering. I was stuck but Janene gave me the solution!
What a “Eureka” moment. I was laughing out loud – as what Janene suggested was so obvious – of course I just couldn’t see it myself. 100% ROI.”
Gunnel Bergen
Life and Career Coach


“Pricing is central to the survival of a startup. Janene gave me the tools to review my offering, plus a guide I can use in the future to adjust (or set) and communicate prices from a value perspective more confidently. She’s kind, professional and follows up until the customer has the help they need.”
Juan Lo Bello
Educator, Wine Curator & Pedalling Genius
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Let's talk!
Want to skyrocket your profits today?
Let’s talk and find your shortcut to business success.

