I'm Janene,
Pricing Lady!

I'll help you:

Improve your profits Feel confident 
about your prices
Work less & earn more Increase your prices Charge for the 
value you deliver

The Fair Price Formula - group course to learn how to set prices
The Price Point Monthly Events

Get pricing tips & insights to build & grow your business

Let’s tackle your profit problem together!

I’m here to help you create a sustainably profitable business by ensuring your pricing strategy is right and by optimizing how you implement pricing. Let’s set you up for success so you can serve your clients for the long term.

Pricing can either help or hurt your business. Which one do you choose?

When your pricing strategy is right...

It reflects the value, of your unique gifts and talents.

You can effectively communicate & manage prices with certainty.

You will build  sustainable profit in your business.

Improve profits

Consulting for small businesses and start-ups

Pricing is an underutilized business tool – it’s also your biggest profit lever! Your pricing strategy can either help you meet your goals or silently sabotage your business behind the scenes.

Is your business as profitable as you’d like it to be? Together we’ll work on the aspect(s) of price that turns your purpose into prosperity.

Feel more confident

Pricing coaching for micro businesses

Are you avoiding pricing discussions?

Feeling uncertain about the prices you charge?

Stumbling when a client asks your price?

A clear pricing strategy helps you understand what to charge & enables you to confidently communicate the value you deliver. All the while building profit in your business.

Check out these complimentary offers.

Pricing scorecard
Give your pricing a quick assessment & improve
Guide to answer question Should I put my prices on my website
Pricing Guide
Should I Put My Prices on My Website?
Pricing toolkit
Understand how business decisions impact profit
Pricing objections
Pricing checklist
When customer says, "That's too expensive!"

How I became The Pricing Lady

Like many people I didn’t know Pricing was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.

This deep interest led me to work through my pricing professional certification and along with my extensive commercial career made me a most trusted Business Strategist and Expert in Pricing & Value Management.  for small businesses.

But there’s more to pricing than pure logic and an official certificate. What makes it so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. As well as, how it influences everything in your business. Yes, that is what it takes to get more profit for your business.

One word of warning though: my passion for pricing is contagious! The chances are that working with me will cause you to get excited about your pricing, too.

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Wondering if getting Pricing support is for you?

Listen to these successful business owners

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get started

Want to start moving the needle today?

Check out my pricing podcast and start your journey to better prices and profit.

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.