I'm Janene,
The
Pricing
Lady!
Here's what we work on:
Profit that keeps pace as your business grows Pricing that reflects the value you deliver Pricing structures you can rely on
Price Smarter. Profit More.
Clear, practical pricing expertise for consultants, coaches, and service businesses.
We’ll build a pricing strategy you can stand behind — and strengthen how you communicate it — so your decisions are clear, consistent, and tied to the value you deliver.
No guesswork. No second-guessing. Just a structure that supports sustainable profit.
Pricing will either help your business or quietly undermine it. Which one do you choose?
When your pricing is working properly...
Your prices reflect real value, based on outcomes — not assumptions.
You communicate and manage prices with clarity and confidence.
Your pricing supports profit as your business grows.
Clear pricing. Confident decisions.
Pricing coaching for consultants, coaches and service-based businesses
If pricing decisions slow you down, create tension with clients, or leave you second-guessing yourself, coaching gives you structure and clarity — without overcomplicating things.
In our work together, we focus on:
- setting prices grounded in the value and outcomes you deliver
- aligning your offers with what clients actually buy
- leading pricing conversations clearly and calmly
- communicating in a way that’s clearly anchored in value
You may still hesitate at times — that’s normal.
The difference is that you’ll know how to move forward and why the price makes sense.
Pricing coaching is a good fit if you want clear thinking, practical
tools, and support applying them to real offers and client situations.
Strategic pricing for complex businesses.
Pricing consulting for established service businesses and growing teams.
When pricing decisions carry higher stakes — multiple offers, higher revenue targets, internal constraints, or long-term implications — you don’t need more tips. You need clear analysis, structured thinking and experienced guidance.
Pricing consulting is designed for situations where:
- pricing affects profitability across multiple offers or segments
- decisions need to hold up internally and externally
- complexity makes it hard to see the right trade-offs
- pricing changes have long-term consequences
This work goes deeper than coaching. We analyze your offers, positioning, value drivers and constraints — then build pricing structures and decision frameworks that support where the business is going next.
The goal is not just better prices. It’s pricing decisions that are deliberate, well-grounded and sustainable as the business grows.
Pricing consulting is a good fit if your pricing challenges are complex, high-impact or tied to strategic change.
Pricing resources to help you move forward
the value pricing model
See how pricing works across your business — from setting to getting
How I became The Pricing Lady
I didn’t set out to become a pricing expert — and I certainly didn’t know it was a career path at the time.
Early in my commercial career, I discovered pricing and was immediately drawn to the way it sits at the intersection of logic, decision-making, and real business constraints. It’s a puzzle with consequences — and that’s what hooked me.
Over time, this interest turned into deep expertise. Alongside a formal pricing certification, I spent years working in commercial roles where pricing decisions had to hold up in practice, not just on paper. That experience is what now shapes how I work with clients.
What I’ve learned is that good pricing isn’t just about numbers. It’s about judgment, clarity and understanding how value, positioning and confidence come together in real client conversations.
That’s the work I do today, helping businesses make pricing decisions they can stand behind, communicate clearly and sustain as they grow.
And yes — if you’re even slightly curious about pricing, there’s a good chance working together will make you think about it very differently.
Featured on
get started
Want to make better pricing decisions — starting now?
The Pricing Lady Podcast gives you practical insight into pricing, value and decision-making. Helping you move forward with more clarity, even before working together.
