I'm Janene,
The
Pricing
Lady!
I'll help you:
Improve your profits
Feel confident
about your prices
Work less & earn more
Increase your prices
Charge for the
value you deliver


As a pricing coach for female entrepreneurs,
get start with a copy of my Self-Assessment Scorecard
By clicking here you agree to be added to the email list. You’ll receive tips on how to use the Scorecard and more tips on better pricing. You can unsubscribe any time.
Helping Female Entrepreneurs Price Confidently & Profitably
I’m here to help you create a sustainably profitable business by ensuring your pricing strategy is right and by optimizing how you communicate prices. As a pricing coach for female entrepreneurs let’s get you up for success. Make setting a price easier, more intuitive and bring in better profits. Helping you serve your clients for the long term.
Pricing can either help or hurt your business. Which one do you choose?
When your pricing strategy is right...
It reflects the value, of your unique gifts and talents.
You can effectively communicate & manage prices with certainty.
You will build sustainable profit in your business.
Improve profits
Pricing strategies for women-led businesses
Price is an underutilized business tool – it’s also your biggest profit lever! Your pricing strategy can either help you meet your goals or silently sabotage your business behind the scenes. For many women finding the right price is difficult – a mystery.
Is your business as profitable as you’d like it to be? Together we’ll work on the aspect(s) of price that turns your purpose into prosperity.


Feel more confident
Pricing coaching for female entrepreneurs
Does pricing make you cringe? Struggling to price your services? As a pricing coach specializing in women-led businesses, I’ve helped female entrepreneurs confidently set prices that reflect their value and expertise.
Are you ready to let go of the struggle? Step into your business fully? Feel confident about what you charge your clients? Then it’s time for you to talk with me and find out how we can work together. Get support from an expert pricing coach for female entrepreneurs.
Check out these pricing resources.
How I became The Pricing Lady
I wasn’t always a pricing coach for female entrepreneurs. Like many people I didn’t know it was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.
This deep interest led me to work through my pricing professional certification and along with my extensive commercial career led me to being a pricing coach and consultant. Here to help you price your services as a female entrepreneur.
But there’s more to pricing than pure logic and an official certificate. What makes it so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. As well as, how it influences everything in your business. Yes, that is what it takes to get more profit for your business.
One word of warning though: my passion for pricing is contagious! The chances are that working with me will not only bring you more profit, but get you excited about it, too.
Featured on
Wondering if getting Pricing support is for you?
Listen to these successful business owners
Proud to work with












get started
Want to start moving the needle today?
Check out my pricing podcast and start your journey to better prices and profit.
