I'm Janene,
The
Pricing Lady!

I'll help you:

Improve your profits Feel confident 
about your prices
Work less & earn more Increase your prices Charge for the 
value you deliver

Pricing coach for female entrepreneurs
Start here Self Assessment Pricing Scorecard
As a pricing coach for female entrepreneurs,

get start with a copy of my Self-Assessment Scorecard

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Helping Female Entrepreneurs Price Confidently & Profitably

I’m here to help you create a sustainably profitable business by ensuring your pricing strategy is right and by optimizing how you communicate prices. As a pricing coach for female entrepreneurs let’s get you up for success. Make setting a price easier, more intuitive and bring in better profits. Helping you serve your clients for the long term.

Pricing can either help or hurt your business. Which one do you choose?

When your pricing strategy is right...

It reflects the value, of your unique gifts and talents.

You can effectively communicate & manage prices with certainty.

You will build  sustainable profit in your business.

Improve profits

Pricing strategies for women-led businesses

Price is an underutilized business tool – it’s also your biggest profit lever! Your pricing strategy can either help you meet your goals or silently sabotage your business behind the scenes. For many women finding the right price is difficult – a mystery.

Is your business as profitable as you’d like it to be? Together we’ll work on the aspect(s) of price that turns your purpose into prosperity.

Feel more confident

Pricing coaching for female entrepreneurs

Does pricing make you cringe? Struggling to price your services? As a pricing coach specializing in women-led businesses, I’ve helped female entrepreneurs confidently set prices that reflect their value and expertise.

Are you ready to let go of the struggle? Step into your business fully? Feel confident about what you charge your clients? Then it’s time for you to talk with me and find out how we can work together. Get support from an expert pricing coach for female entrepreneurs.

Check out these pricing resources.

Pricing scorecard
Give youself a quick assessment & improve
Pricing toolkit
Understand how business decisions impact profit
Pricing objections
the value pricing model
What is pricing & what should I be doing

How I became The Pricing Lady

I wasn’t always a pricing coach for female entrepreneurs. Like many people I didn’t know it was a career track. I stumbled upon it early in my career and was instantly fascinated by the logical puzzle it presented.

This deep interest led me to work through my pricing professional certification and along with my extensive commercial career led me to being a pricing coach and consultant. Here to help you price your services as a female entrepreneur.

But there’s more to pricing than pure logic and an official certificate. What makes it so fascinating is how to combine hard facts and figures to emotions, mindset and confidence. As well as, how it influences everything in your business. Yes, that is what it takes to get more profit for your business.

One word of warning though: my passion for pricing is contagious! The chances are that working with me will not only bring you more profit, but get you excited about it, too.

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Want to start moving the needle today?

Check out my pricing podcast and start your journey to better prices and profit.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.