August 2026

Rethinking your pricing strategy means asking what job a price is actually doing in your business, not just whether the number feels right. This week I’m joined by Josefine Wanner, a LinkedIn and business growth strategist who helps coaches and service providers build scalable, LinkedIn-driven businesses. Josefine wanted to build a scalable offer from early

Pricing pushback shows up in every business — “that’s too expensive,” “we need to think about it,” “we don’t have the budget.” And sometimes it’s something we perceive rather than the reality of what’s happening behind the scene. More importantly when clients push back, most business owners reach for the same thing: drop the price.