September 2024

Behavior styles and effective pricing strategies

Understanding Behavioral Styles for Effective Pricing with Shelly Starks

What has the BIGGEST impact on your how effective your pricing strategy is? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you chose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is one reason why it’s […]

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.