March 2022

Ask This Before Discounting

6 Questions You Should Ask Before Offering a Discount

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to “leaking” profits, poor discounting habits are often the biggest drain. It makes sense to put more rigor and thought behind what you’re doing. […]

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How Can the Competition Have Such Low Prices & What Should I Do About It?

How Can the Competition Have Such Low Prices & What Should I Do About It?

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry.  Often they feel defeated and like they don’t have a chance to be successful because these “cowboy” competitors are in the way, with

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Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.