January 2026

Using AI in price setting is most effective when it enhances your thinking, not replaces it. If you’re using AI to replace your pricing judgment, you’re doing it wrong. The real value is in how it supports, not substitutes, your decisions. Understanding how it can do just that is key to using it effectively in […]

Defending prices often feels like a necessary evil, but what if the real problem is that the prices were never set properly to begin with? In this episode of The Pricing Lady podcast, we’re digging into one of the most common and costly pricing mistakes small businesses make: setting prices without a clear foundation. If