September 2021

Start with Pricing Early - Podcast Episode

3 Reasons to Look at Pricing Earlier Rather than Later

We have a joke amongst pricing professionals that when pricing goes well, every one (all the departments like sales, finance and marketing) claims responsibility. When it’s not, they’re pointing fingers of accusation at one another. What’s also interesting is how often people leave pricing out of the discussion until the very last minute. Whether in …

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