Understanding value is the key to unlocking pricing and profits. Some aren’t sure how to “calculate” value, others struggle to communicate it, others don’t understand profit and some struggle with a combination. What I do know for a fact is that the more you learn and understand the value, the more you realize it’s everywhere. […]
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns Read More »
There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. But what is that and what keeps people from having it? Pricing and mindset are linked. You can know how to set prices but if you don’t believe you deserve them you will sabotage
Embracing a Profitable Pricing Mindset Read More »
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If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
