June 2023

Understanding value is the key to unlocking pricing and profits. Some aren’t sure how to “calculate” value, others struggle to communicate it, others don’t understand profit and some struggle with a combination. What I do know for a fact is that the more you learn and understand the value, the more you realize it’s everywhere. […]

There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. But what is that and what keeps people from having it? Pricing and mindset are linked. You can know how to set prices but if you don’t believe you deserve them you will sabotage