Let Pricing Supercharge Your Brand

Let Pricing Supercharge Your Brand on Branding the Experience

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in ​alignment with your brand.

​Everywhere you go​ (if you pay attention) you’ll find ​examples. ​Pay attention to how prices are displayed, even if you don’t know the brand the prices give you important messages about the brand. For example, 99 cents tells you this business wants to be a low price leader. We’ve all seen it, we sense it and some of us use it.As business owners let me ask you this…”what do your prices say about your brand?”

Your prices can work for or against your brand. They can supercharge it, conflict with it or let all the “air” out of ​it. Part of setting the right prices is making sure that the message it gives is one that supports the brand experience for ​your customers.

​Branding the Experience

​I recently had the pleasure of meet Ken Bator (​of Bator Training & Consulting) at the New Media Summit. ​He got really excited ​and invited me to be on his show Branding the Experience.

​We ​discussed many aspects of​ pricing and branding ​and how they are related.

​I ​share the story about how I got the name “the Pricing Lady” (9m/40s). 

We ​touched on, what ​it is we’re trying to ​achieve by having the right prices (13m/26s). 

​We discussed how​ the way we speak about what we do influences pricing and branding (14m/44s).

​​Ken also asked if I have a pricing tip for you. ​You’ll find it at 16m, 41s.  It turns out that it’s just as valid for branding.

There’s much more in there to help you supercharge your brand using pricing.

​Enjoy the podcast.

​You can download the transcript.

I’d love to hear how you ​supercharge your branding with the right pricing. Head over to my my FB group “Charge Your Worth”​. ​Join us and share your thoughts.

Monthly LinkedIn Events

Get great insights and tips on a variety of topics related to building and growing your business. We focus mostly on pricing, your offers, value and profitability. Here’s what we’re talking about in the next few months.

Click the button below to register.

JAN From Free Sessions to Paid Clients: How to Price and Position Discovery Calls
FEB Creating a Pricing Strategy That Builds Long-Term Client Relationships
MAR Pricing for Profit in the Service Sector: What You’re Overlooking
APR Navigating Discounts and Promotions Without Undermining Your Brand
MAY Pricing Models for Small, Service-Oriented Teams
JUN Communicating Your Value Through Pricing: Why It’s More Than Just a Number

DON’T FORGET to add the date to your calendar. You’ll register via the event on my LinkedIn Profile. The button will take you there directly. The Price Point Events are typically the third Wednesday of the month at 16.00 CET.

Ever wondered...

Which customers .

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The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

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Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.