Let Pricing Supercharge Your Brand

Let Pricing Supercharge Your Brand on Branding the Experience

​Pricing is everywhere. One of the things I love about pricing, is that it ​​touches nearly every function ​in a company. ​It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in ​alignment with your brand.

​Everywhere you go​ (if you pay attention) you’ll find ​examples. ​Pay attention to how prices are displayed, even if you don’t know the brand the prices give you important messages about the brand. For example, 99 cents tells you this business wants to be a low price leader. We’ve all seen it, we sense it and some of us use it.As business owners let me ask you this…”what do your prices say about your brand?”

Your prices can work for or against your brand. They can supercharge it, conflict with it or let all the “air” out of ​it. Part of setting the right prices is making sure that the message it gives is one that supports the brand experience for ​your customers.

​Branding the Experience

​I recently had the pleasure of meet Ken Bator (​of Bator Training & Consulting) at the New Media Summit. ​He got really excited ​and invited me to be on his show Branding the Experience.

​We ​discussed many aspects of​ pricing and branding ​and how they are related.

​I ​share the story about how I got the name “the Pricing Lady” (9m/40s). 

We ​touched on, what ​it is we’re trying to ​achieve by having the right prices (13m/26s). 

​We discussed how​ the way we speak about what we do influences pricing and branding (14m/44s).

​​Ken also asked if I have a pricing tip for you. ​You’ll find it at 16m, 41s.  It turns out that it’s just as valid for branding.

There’s much more in there to help you supercharge your brand using pricing.

​Enjoy the podcast.

​You can download the transcript.

I’d love to hear how you ​supercharge your branding with the right pricing. Head over to my my FB group “Charge Your Worth”​. ​Join us and share your thoughts.

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY Should I offer tiers/packages for different segments?
JUN 3 simple actions when pricing objections arise
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.