Pricing Expertise In Your Program — When It Matters Most
When pricing questions keep surfacing in your program, but you don’t have a clear framework or dedicated expertise to address them, it creates hesitation, underpricing and inconsistent decisions.
I help ambitious businesses treat pricing as a strategic decision, not just a number.
Structured pricing expertise integrated into growth programs and entrepreneur communities ensures participants leave with stronger decisions, not just better intentions.
What Changes When Pricing Gets The Right Attention
Structured Thinking
Clear pricing frameworks participants can apply immediately.
Stronger Positioning
Pricing aligns with value and market reality.
Practical Application
Insights translate into real business action.
What Program Leaders and Participants Say…
“I’m always looking for speakers who can ‘handle the stage’: speakers who not only deliver a clear message but also engage with the audience. Janene does that with grace, humour and professionalism.”
Tulia Lopes
Founder | Speak Up & Lead Academy
“Janene is a valued speaker at our conferences. She possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.”
Kevin Mitchell
CEO | Professional Pricing Society
“Not only can I recommend Janene as THE PRICING SPECIALIST, but she’s an excellent speaker, with an ability to convey her message in a structured and understandable way.”
Markus Fischer
Business Manager | Startup Academy Switzerland
“Janene inspired our entire team for the topic of pricing and its important impact. Even afterwards there was still much talk about it as well!”
Katharina Eckert
Axians
Make pricing a strategic advantage for your participants
Available Pricing Masterclasses
What is a Fair Price?
How Pricing Decisions Really Get Made
Most businesses think they’re struggling with confidence. They’re actually struggling with unclear pricing logic. This session breaks down how “fair pricing” is defined in practice, why pricing decisions feel heavier than expected and how to make pricing decisions you can stand behind.
Audience value add: Understand what actually drives pricing decisions and how to stop second-guessing your numbers.
Pricing as a Hidden Growth Constraint
Why Capable Businesses Still Leave Money on the Table
Many businesses are doing everything right except pricing. In this session, Janene shows how weak pricing decisions quietly limit growth, distort offers and create sales friction, even in otherwise capable businesses.
Audience value add: Learn how pricing impacts revenue, positioning and operational clarity.
From Guessing to Strategy
What Real Pricing Strategy Looks Like
Most people don’t have a pricing strategy. They have a number and a lot of anxiety around it. This session demystifies what a real pricing strategy actually is and how to build one that scales with your business.
Audience value add: Get a clear framework for building pricing structure into your business.
Why Pricing Feels Hard
And What’s Actually Going Wrong
Pricing isn’t hard because you lack confidence. It’s hard because your inputs are wrong. This session unpacks the real reasons pricing decisions feel heavy and how to fix the root cause.
Audience value add: Stop fighting symptoms and fix the real pricing problem.
