I am a Certified Pricing Professional and a most trusted Business Strategist and Expert in Pricing & Value for small businesses. I’m also European Public Speaking Champion.
I love speaking with business owners, marketing experts, product managers and sales teams about the pricing strategies and the actionable steps to take towards better profits and more meaningful pricing – so they can charge the right price and close more deals.
The audience walks away with tangible ideas which lead to measurable results
I won’t go easy on you: I will challenge the audience to think a little bit differently.
There is always a spark of humor involved – pricing is all but dull!
“I’m always looking for speakers who can ‘handle the stage’: speakers who not only deliver a clear message but also engage with the audience. Janene does that with grace, humour and professionalism.”
Founder | Speak Up & Lead Academy
“Janene is a valued speaker at our conferences. She possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.”
CEO | Professional Pricing Society
“Not only can I recommend Janene as THE PRICING SPECIALIST, but she’s an excellent speaker, with an ability to convey her message in a structured and understandable way.”
Business Manager | Startup Academy Switzerland
“Janene inspired our entire team for the topic of pricing and its important impact. Even afterwards there was still much talk about it as well!”
Axians
If you don’t understand what customers value, you’ll never set the right price. How can you when price is only relevant in the context of value. To stop your pricing pain the Pricing Lady prescribes…value pricing.
Audience value add: Learn 4 ways to extract the value that’ll help you set and communicate prices you have the courage to stand behind.
Do you believe a profit mindset makes you greedy? Wrong, it makes you smart! A profit mindset is essential to your business’ ability to grow and to thrive.
Audience value add: Stop sabotaging your best pricing efforts. Learn to build and integrate a profit mindset into your business.
Claim your worth, discuss price the right way. Entrepreneurs often shyly sit back wishing for customers who’ll buy without discussing price. Wishing isn’t a strategy, being prepared is.
Audience value add: Get ready to answer the 2 most asked questions. Feel empowered by, not afraid of price discussions.
How do your prices “speak” to your customers? Stop wasting your time worrying about the right price. Focus on what the price you set can do.
Audience value add: Discover how your prices influence perceptions. Understand pricing psychology and simple tactics you can use.
“Janene has a deep knowledge about money matters and a compelling story of taking chances and stepping outside her comfort zone. She is a thoughtful guest who answers the questions in a clear and powerful way. She’s genuine and not afraid to be vulnerable. These qualities make her a great guest for podcasts and other speaking events.”
Host of Discovering Courage Podcast
“Janene has a relaxed and confident style backed up by her real world experience in her area of expertise… and she’s fun!”
Business Coach & Host of Expat Business Hero
© Copyright 2023 Janene Liston.
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