Get the Pricing Lady to speak at your next event!

Do you want to share the delight of pricing right with your network or within your company?

I am a Certified Pricing Professional and Europe’s most trusted pricing expert for small businesses – and also European Public Speaking Champion.

I love speaking with business owners, marketing experts, product managers and sales teams about the pricing strategies and the actionable steps to take towards better profits and more meaningful pricing – so they can charge the right price and close more deals.

 

If you book me, I guarantee you…

The audience walks away with tangible ideas which lead to measurable results

I won’t go easy on you: I will challenge the audience to  think a little bit differently. 

There is always a spark of humor involved – pricing is all but dull!

What organizers say…

Tulia Lopez

“I’m always looking for speakers who can ‘handle the stage’: speakers who not only deliver a clear message but also engage with the audience. Janene does that with grace, humour and professionalism.”

​Tulia Lopes

​Founder | Speak Up & Lead Academy

“Janene is a valued speaker at our conferences. She possesses a great deal of knowledge about pricing management, pricing strategy, and several related fields; she is well known as an expert and a leader within the pricing discipline.”

​Kevin Mitchell

​CEO | Professional Pricing Society

Markus Fischer

“Not only can I recommend Janene as THE PRICING SPECIALIST, but she’s an excellent speaker, with an ability to convey her message in a structured and understandable way.”

​​Markus Fischer

​​Business Manager | Startup Academy Switzerland

Katharina Eckert

“Janene inspired our entire team for the topic of pricing and its important impact. Even afterwards there was still much talk about it as well!”

​​Katharina Eckert

​Axians

Let's talk!

Got excited? Book me for your event!

Take your pick! These are the topics I love speaking about

​The Pricing Prescription

​Understand What Customers Truly Value & Have the Courage to Charge for It

If you don’t understand what customers value, you’ll never set the right price. How can you when price is only relevant in the context of value. ​To stop your pricing pain the Pricing Lady prescribes…​value pricing.

Audience value add: Learn 4 ways to extract the value that’ll help you set and communicate prices you have the courage to stand behind.

Profit Equals Growth, Not Greed

Build a Profitable Business While Serving Your Higher Purpose

Do you believe a profit mindset makes you greedy? Wrong, it makes you smart! A profit mindset is essential to your business’ ability to grow and to thrive.

Audience value add: Stop sabotaging your best pricing efforts. Learn to build and integrate a profit mindset into your business.

Stop Whispering, ​
Start Shouting

How To Talk About What You Charge With Confidence

​Claim your worth, discuss price the right way. Entrepreneurs often shyly sit back wishing for customers who’ll buy without discussing price. Wishing isn’t a strategy, being prepared is.

Audience value add: Get ready to answer the 2 most asked questions. Feel empowered by, not afraid of price discussions.

Pricing Secrets​ Exposed

​The Psychology of What Your Prices Are Really Saying

How do your prices “speak” to your customers? Stop wasting your time worrying about the right price. Focus on what the price you set can do.

Audience value add: Discover how your prices influence perceptions. Understand pricing psychology and simple tactics you can use.

Got excited? Book me for your event!

Do you have a podcast or vlog? I’d be happy to be your guest

Patricia C. Brooks

“Janene has a deep knowledge about money matters and a compelling story of taking chances and stepping outside her comfort zone. She is a thoughtful guest who answers the questions in a clear and powerful way. She’s genuine and not afraid to be vulnerable. These qualities make her a great guest for podcasts and other speaking events.”

Patricia C. Brooks

Host of Discovering Courage Podcast

Alex Congdon

“Janene has a relaxed and confident style backed up by her real world experience in her area of expertise… and she’s fun!”

​Alex Congdon

​Business Coach & Host ​of Expat Business Hero

Janene Liston
Webinar: Is It Time to Raise Prices & How to Do It Effectively