June 2026

Go-to-market strategy and pricing are more connected than most founders realize — and leaving commercial questions until late in the build is one of the most common and costly mistakes in the startup journey. In this episode, I’m joined by Adrijana Daragon, founder of GTM Advantage, who works with technical founders to bring commercial thinking […]

Pricing when clients are struggling is a question I keep getting, from coaches whose clients are losing jobs, to founders watching budgets shrink. The instinct is always the same: lower your prices. It feels fair, competitive, and like the right thing to do. And yes, some people genuinely are struggling. That’s real, and it matters.

Speaking fees are one of the most misunderstood parts of building a speaking business. Too many speakers set their fees based on guesswork, competitive anxiety or a number they pulled from thin air — and then wonder why the business isn’t growing the way it should. In this episode, I’m joined by Alex Merry, founder