Episode 53 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) Time-based pricing: yeah or nay? One of the things that holds many service providers back in their pricing is the idea that the value of their services is directly proportional to the time it takes you to deliver the service. Here’s what […]
Time is Just the Wrapper Your Service Comes In Read More »
Episode 72 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) It’s time to face your pricing fears. When it’s your own business, pricing and fear often show up as a dynamic duo…and not in a good way. It’s a major reason why many young businesses struggle so much to get to a
Face Your Pricing Fears and Transform Your Business Read More »
Episode 55 | Live with the Pricing Lady (Thursdays 15.00 Central European Time) The price-value scale and what it means to pricing in your business. When it comes to customers asking for discounts the urge to simply say yes can be hard to resist. Let’s face it’s an easy thing to do. And (what
How to Keep the Price-Value Scale in Balance Read More »
Episode 70 | Live with the Pricing Lady (Thursdays 15.00 CET) Let’s get you pricing and building a better business. This week I released my newest tool the self-assessment Pricing Scorecard. I’ve had a Scorecard for a while now. Many of you have used it and shared your learnings and insights with me. The new
How to Use the Self-assessment Pricing Scorecard to Build a Better Business Read More »
Talking pricing with Duff Gardner host of Off My Duff Podcast. It was such a pleasure to be on the show with Duff. He and I met earlier this year at the New Media Summit (thanks to host Steve Olsher). Afterwards he reached out and asked me to come on the show. Duff comes from
The Pricing Lady on the Off My Duff Podcast Read More »
© Copyright 2025 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
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If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
