The Pricing Lady Podcast brings you new episodes every other week on pricing strategy, pricing confidence and pricing decisions for consultants, coaches and service-based businesses. For many businesses pricing feels like a big ‘ole mystery. On this pricing podcast we have frank conversations about pricing, how to do it better and how it helps you to…

  • Charge for the value your offer brings clients.
  • Communicate value and price with more ease and confidence.
  • Grow your business, more profitably.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you. Hear what they’ve tested out, what worked and what didn’t. And learn why. Listen and enjoy making your business more profitable!

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Pricing Podcast

With over 175 episodes over the past 7 years, you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that are holding you back. I’m sure you’ll find interesting insights, great stories and tips. Do you have a great idea for an episode for the show? Reach out and share your ideas.

Podcast cover graphic for The Pricing Lady featuring guest Adrijana Daragon. Episode title: The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM.
Go-to-market strategy and pricing are more connected than most founders realize — and leaving commercial questions until late in the build is one of the most common and costly mistakes in the startup journey. In this episode, I’m joined by ...
Pricing when clients are struggling with Janene Liston
Pricing when clients are struggling is a question I keep getting, from coaches whose clients are losing jobs, to founders watching budgets shrink. The instinct is always the same: lower your prices. It feels fair, competitive, and like the right ...
Alex Merry, founder of MicDrop, guest on The Pricing Lady Podcast Episode 178 - Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees.
Speaking fees are one of the most misunderstood parts of building a speaking business. Too many speakers set their fees based on guesswork, competitive anxiety or a number they pulled from thin air — and then wonder why the business ...
Why you keep pricing too low — The Pricing Lady Podcast Episode 177
Pricing too low feels like the safe move. It’s not. Most business owners start at the bottom of the market — not because they’ve thought it through, but because that’s where their eye lands when they look at the competition. ...

Improve Pricing

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Pricing scorecard
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Profit toolkit
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Pricing objections
VALUE PRICING Model
Get an introduction to the key elements of pricing

More about me

Hello

I’m Janene, The Pricing Lady!

A highly-trusted Business Strategist and Pricing Coach for female-led businesses, entrepreneurs & startups. And a Certified Pricing Professional. My mission is to empower women-led businesses and scale ups. like yours, to confidently create, communicate and charge for the value they deliver. Helping you build a more sustainably profitable business. That’s what I strive to achieve through my pricing podcast and working with clients like you.

Do you want to feel more confidence in your prices? Are you ready to learn more about how to improve pricing in your business? Then you, my dear, are in the right place. Let me be your guide.

I love hearing from my listeners and often get new ideas for great episodes from them. You can help me make it great! 

If you enjoy the content, be sure to share this pricing podcast with your colleagues.

 

Pricing Podcast with Janene