The Pricing Lady Podcast brings you new episodes every other week on pricing strategy, pricing confidence and pricing decisions for consultants, coaches and service-based businesses. For many businesses pricing feels like a big ‘ole mystery. On this pricing podcast we have frank conversations about pricing, how to do it better and how it helps you to…

  • Charge for the value your offer brings clients.
  • Communicate value and price with more ease and confidence.
  • Grow your business, more profitably.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you. Hear what they’ve tested out, what worked and what didn’t. And learn why. Listen and enjoy making your business more profitable!

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Pricing Podcast episodes…

With over 160 episodes over the past 6 years, you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that are holding you back. I’m sure you’ll find interesting insights, great stories and tips. Do you have a great idea for an episode for the show? Reach out and share your ideas.

Podcast episode cover for “When a Pricing Decision Is Too Thin to Trust,” focused on making better pricing decisions.
If your pricing still feels shaky, the problem might not be the number — it might be the pricing decision behind it. In this episode of The Pricing Lady podcast, we take a look at a pattern I see all ...
Podcast episode on using AI in price setting without giving up decision-making control
Using AI in price setting is most effective when it enhances your thinking, not replaces it. If you’re using AI to replace your pricing judgment, you’re doing it wrong. The real value is in how it supports, not substitutes, your ...
Defending Prices That Were Never Set Properly
Defending prices often feels like a necessary evil, but what if the real problem is that the prices were never set properly to begin with? In this episode of The Pricing Lady podcast, we’re digging into one of the most ...
legally aligned pricing for small businesses with Vena Vega_Danemar
Legally aligned pricing for small businesses isn’t just smart — it protects your brand, your margins and your reputation. In Part 1 (if you haven’t listened to it yet do so here), legal strategist Vena Verga-Danemar walked us through the ...

Improve Pricing

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VALUE PRICING Model
Get an introduction to the key elements of pricing

More about me

Hello

I’m Janene, The Pricing Lady!

A highly-trusted Business Strategist and Pricing Coach for female-led businesses, entrepreneurs & startups. And a Certified Pricing Professional. My mission is to empower women-led businesses and scale ups. like yours, to confidently create, communicate and charge for the value they deliver. Helping you build a more sustainably profitable business. That’s what I strive to achieve through my pricing podcast and working with clients like you.

Do you want to feel more confidence in your prices? Are you ready to learn more about how to improve pricing in your business? Then you, my dear, are in the right place. Let me be your guide.

I love hearing from my listeners and often get new ideas for great episodes from them. You can help me make it great! 

If you enjoy the content, be sure to share this pricing podcast with your colleagues.

 

Pricing Podcast with Janene