Live with The Pricing Lady!

Welcome to Live with The Pricing Lady, The Podcast. For many businesses pricing seems like a great big mystery. Here we have frank conversations about pricing, how to do it better and how it helps you…

  • Build a sustainably profitable business.
  • Charge for the value your offer brings clients.
  • Communicate value and price with certainty and confidence.
  • Optimize price positioning to help you grow your business.

In this Pricing Podcast you’ll learn from successful, savvy and seasoned entrepreneurs & experts. You’ll also get simple tips and strategies from those who’ve gone before you. Listen and enjoy making your business more profitable!


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Pricing Podcast episodes…

Here you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that get in the way. I’m sure you’ll find interesting insights, great stories and tips. Do you have an idea for a great episode for this pricing podcast? Reach out and share your ideas.


What it's so hard to talk about what you charge
Does it feel awkward (or excruciating) when you tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer ...
supported tiered pricing
Is a tiered pricing model right for your business? As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people’s needs. The decision to adopt a particular pricing strategy can ...
Pricing for impact
Let’s talk about pricing for impact. Your pricing strategy isn’t just about numbers; it’s a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not ...
Pricing for freelancers
Let’s delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and ...

Improve Pricing

Pricing scorecard
Get insights into how to improve your business
Guide to answer question Should I put my prices on my website
Pricing Guide
Should I Put My Prices on My Website?
Profit toolkit
Help you better understand price & profit
Pricing objections
OBJECTIONS checklist
Be confident in your next pricing conversation

More about me


I’m Janene, The Pricing Lady!

A highly-trusted Business Strategist and Pricing Coach for small businesses, entrepreneurs & startups. And a Certified Pricing Professional. My mission is to empower small businesses and startups. like yours, to confidently create, communicate and charge for the value they deliver. Helping you build a more sustainably profitable business. That’s what I strive to achieve through my Pricing Podcast and offers.

Do you want to improve your profits or gain more clarity and confidence in your prices? I’m curious what price or business related questions you have. Share your questions with me then let’s see if we can get you some answers.

This pricing podcast is built for you – help me make it great! And be sure to share it with your colleagues.


Pricing Podcast with Janene
Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.

For You, the Expert in Your Field Who’s Perplexed by Profit.

At last!
3 Powerful Pricing Tools to Help You Better Understand Profit in Your Business.

Simple, Quick & Powerful Tools Just for You.​

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays).. Don’t like it? No prob. You can unsubscribe any time.


Learn how to handle those three little words you dread - "That's too expensive!"

3 Videos & a Checklist. Next Time...
You'll Know What to Do.

You’ll also get my monthly newsletter & podcast notifications (on Tuesdays). Don’t like it? No prob. You can unsubscribe any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.