Welcome to The Pricing Lady Podcast. For many businesses pricing feels like a big ‘ole mystery. On this pricing podcast we have frank conversations about pricing, how to do it better and how it helps you to…

  • Charge for the value your offer brings clients.
  • Communicate value and price with more ease and confidence.
  • Grow your business, more profitably.

Learn from successful, savvy and seasoned entrepreneurs & experts. Get simple tips and strategies from those who’ve gone before you. Hear what they’ve tested out, what worked and what didn’t. And learn why. Listen and enjoy making your business more profitable!

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Pricing Podcast episodes…

With over 160 episodes over the past 6 years, you’ll find all kinds of topics related to business strategies, improving prices and how to tackle the mindsets that are holding you back. I’m sure you’ll find interesting insights, great stories and tips. Do you have a great idea for an episode for the show? Reach out and share your ideas.

Should I lower my prices with Janene Liston
Should I lower my prices? It’s one of the trickiest questions service-based business owners face, and it usually comes at the worst time: after pushback, a dry spell in sales, or seeing a competitor slash rates. In this episode of ...
International pricing with Janene Liston and Jessica Lockhart
International pricing can feel like a riddle wrapped in currency conversions. This episode revisits a conversation from 2019 with Jessica Lockhart, my very first podcast guest, where we unpack the tough questions around pricing your offers across borders. Jessica, a ...
Small pricing adjustments with Janene Liston, on how small tweaks keep pricing profitable and sustainable.
Small pricing adjustments aren’t just safer — they’re smarter. In this solo episode, I share how small, regular tweaks to pricing help keep a business sustainable and profitable. I’ve seen what happens when pricing gets ignored — problems quietly build ...
Q4 Pricing Check-In: What to Revisit Before the Year Ends
Q4 pricing check-in season is here. As we move into the final months of the year, now is the perfect time to revisit your pricing strategy. Not just for the upcoming year but also to fine tune if needed for ...

Improve Pricing

WITH THESE COMPLIMENTARY OFFERS
Pricing scorecard
Get insights into how to improve your business
Profit toolkit
Help you better understand price & profit
Pricing objections
VALUE PRICING Model
Get an introduction to the key elements of pricing

More about me

Hello

I’m Janene, The Pricing Lady!

A highly-trusted Business Strategist and Pricing Coach for female-led businesses, entrepreneurs & startups. And a Certified Pricing Professional. My mission is to empower women-led businesses and scale ups. like yours, to confidently create, communicate and charge for the value they deliver. Helping you build a more sustainably profitable business. That’s what I strive to achieve through my pricing podcast and working with clients like you.

Do you want to feel more confidence in your prices? Are you ready to learn more about how to improve pricing in your business? Then you, my dear, are in the right place. Let me be your guide.

I love hearing from my listeners and often get new ideas for great episodes from them. You can help me make it great! 

If you enjoy the content, be sure to share this pricing podcast with your colleagues.

 

Pricing Podcast with Janene