An Interview with Janene, The Pricing Lady

Pricing with Janene

​​During the Women in Business Podcast Olga Quesada from ​the PWG-Basel (Professional Women’s Group) ​learns all about pricing with Janene, the Pricing Lady. It was my pleasure to sit down with Olga and chat. Here are a few things we ​covered.

  • The Pricing Lady – where did that come from?
  • ​How did you get into pricing as a career?
  • What is pricing really?
  • What types of clients do you work with?
  • ​Are there any tips can you give?

Pricing is ​one of my passions. I find it incredibly fascinating and ​it impacts our lives in so many ways. Regardless of whether ​you’re ​an entrepreneur or not​ ​you’re connected to ​pricing at the very least as a ​consumer.  Find out more about ​pricing with Janene and my thoughts on ​the topic in this podcast​.

​PWG was the first group I joined when I moved to Switzerland back in 2001.  They have supported me at many points throughout my career development and as I built my life in Basel. I’ve met many interesting women; some of my long time and closest friends ​are people I’ve met at the PWG. When you move to a new location​ building a network is absolutely critical to ​the integration process. Organizations like PWG offer people a chance to network, learn things about their new environment and build relationships outside of work and home.

I’m grateful for the chance to have spoken with Olga​. Enjoy ​our ​conversation about pricing​ and share your questions in the comments below. Enjoy pricing!

​​Share Your Thoughts

​As you were listening did anything come to mind? What burning questions do you have? Share your thoughts below.

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.