October 2018

Understanding Customer WIllinginess To Pay

Scary Moment of Truth: What’re Customers Really Willing to Pay?

Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. ​Define customer willingness-to-pay  ​​Customer WTP is the maximum amount of …

Scary Moment of Truth: What’re Customers Really Willing to Pay? Read More »