One of the things that can be most challenging in owning a business is gaining visibility, especially getting in front of your target market. There are many different ways to connect with your audience. In fact there are new sources popping up all the time; it can be a bit overwhelming. Visibility & Pricing Being …
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention) …
Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. Define customer willingness-to-pay Customer WTP is the maximum amount of …
Scary Moment of Truth: What’re Customers Really Willing to Pay? Read More »
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