One of the things that can be most challenging in owning a business is gaining visibility, especially getting in front of your target market. There are many different ways to connect with your audience. In fact there are new sources popping up all the time; it can be a bit overwhelming. Visibility & Pricing Being […]
Where to Go to Get More Visibility Read More »
Pricing is everywhere. One of the things I love about pricing, is that it touches nearly every function in a company. It fascinates me. That also extends to your brand. You can supercharge the impact of your brand by having prices that are in alignment with your brand. Everywhere you go (if you pay attention)
Let Pricing Supercharge Your Brand Read More »
Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. Define customer willingness-to-pay Customer WTP is the maximum amount of
Scary Moment of Truth: What’re Customers Really Willing to Pay? Read More »
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If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
