Month: October 2018

Understanding Customer WIllinginess To Pay

Scary Moment of Truth: What’re Customers Really Willing to Pay?

Solid execution of value pricing requires an understanding of customer willingness-to-pay (WTP). To effectively implement the best prices, let’s spend a little time digging into the willingness-to-pay. Our target with pricing – find the best prices for you and your customers, then implement them effectively. ​Define customer willingness-to-pay  ​​Customer WTP is the maximum amount of …

Scary Moment of Truth: What’re Customers Really Willing to Pay? Read More »

Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

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