Episode 65 | Live with the Pricing Lady (Thursdays 15.00 CET) Dear startups and new businesses start with pricing earlier on. Often when clients come to me they say “I’m not ready to talk about pricing yet.” Even though they’ve been at their business for months even years. Experience shows that pricing should should be looked […]
3 Reasons to Look at Pricing Earlier Rather than Later Read More »
Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group. Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else. The opposite is true. By
Find the Right Prices Easier With a Single Customer Group Read More »
Episode 63 | Live with the Pricing Lady (Thursdays 15.00 CET) Managing your bottom line from all aspects is important in your small business. In this episode, we focused on a different aspect of profit optimization – cost management. Yes, I’m always saying focus on price and value. That’s true most businesses don’t focus on
Add 10k or More to Your Bottom Line Every Year Read More »
Episode 62 | Live with the Pricing Lady (Thursdays 15.00 CET) Small businesses spend way too much time and energy trying to lower prices andnot nearly enough finding ways to get better prices. Even when they know their prices should be higher they’re often afraid of raising them and instead do nothing. There’s nothing to
Pour on the Value to Boost Profits Read More »
Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET) Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see
Words Matter in Pricing Read More »
Importance of Pricing As a micro business to understand the importance of pricing, you have to understand the value that you bring to your customers about the services/products that you are selling. In other words, figure out who your target audience is? How can you overcome the struggles and challenges that come along with setting
Positive Productivity Podcast – Importance of Pricing Read More »
Do you struggle with Pricing Strategy but you don’t know why? Are you confused on how and what to charge your customers? Is this costing you time, money and a lot of energy? Recently I was on the Creative Funding Show interview hosted by Thomas Umstattd Jr. We discuss several situations and looked at the
Pricing Strategy in the Creative Funding Show Read More »
Pricing discussions can make or break a deal. The best way to get good at them is to practice. The more often you have pricing discussions, the easier it is to stay engaged in a constructive way. Don’t be afraid of them. Do take steps to handle them with more tact and grace. Watch this
Reason #8: You Are Unprepared for Pricing Discussions Read More »
Do you ever find yourself avoiding or procrastinating doing your pricing? Ever hear yourself say, “Ick!” For some people pricing is very uncomfortable. Believe me, you’re not alone if that’s how you feel. In this short video we look at the two main reasons why pricing might feel icky. How do you know if
Reason #6: Why You Struggle with Pricing : It Feels Icky Read More »
”I don’t know how to set my prices.” This thought (true or false) is what business owners often struggle with the most. Sometimes they don’t even realize it. In fact if you struggle when you’re asked what you charge, there’s a high chance that you don’t really know how to do it. Why do I
I Don’t Know How to Set My Prices Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
