3 Reasons to Look at Pricing Earlier Rather than Later

Episode 65 | Live with the Pricing Lady (Thursdays 15.00 CET)

Dear startups and new businesses start with pricing earlier on. 

Often when clients come to me they say “I’m not ready to talk about pricing yet.” Even though they’ve been at their business for months even years. Experience shows that pricing should should be looked at sooner rather than later. You may not go deep or finalize your prices that early, but they should be part of the process well in advance.

In this episode of Live with the Pricing Lady I shared the 3 main reasons why that’s so important. Too often people leave it to the last minute and find themselves in ​trouble later on. You can mitigate, even avoid such problems if you just start with pricing earlier. ​

​Putting it off won’t make it go away. Tackling it up front brings many benefits.

Here are the highlights:
  • 1:00 Who needs to know about this
  • 2:36 Reason #1 to start early with pricing
  • 5:30 Reason #2 to get started early with pricing
  • 6:54 Pricing is a way of being in your business
  • 7:39 Reason #3 to start sooner rather than later with pricing
  • 9:50 Starting early helps you

​Here’s the full transcript.

More ways to connect with me and get great content:

Until next time Enjoy Pricing!

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.