Raise prices webinar with Janene The Pricing Lady

Here's how you get better at pricing. You learn!

Set your business up for success. Choose the topic or event that you need the most.

Upcoming Events

Monthly Pricing Event
Get insights & tips

Live monthly calls where we tackle a variety of pricing questions. Join once or twice. Or follow the entire series and enjoy year long learning with me complimentary.

group course
Know your customers

Learn how to conduct customer insight interviews with confidence. From asking for the interview, to doing it, you’ll build confidence in yourself and know how in your business.

Set your prices

Unsure how to set prices you feel confident charging? This is the course for you. I’ll walk you through the process so you can define the right prices for your business with more ease.

On Demand Pricing Videos & Web Classes

Here you’ll find a variety of on demand web classes you can enjoy at any time. Enjoy!

Your Ideal Target Customer Video
Finding your target customer

Most people struggle to get clear answers about what their clients want in part because they’re trying to sell to EVERYONE. That means when you ask you get a mix of answers. Narrowing it down to one to focus on means you can build your business with more clarity and focus. Here are 5 questions to help you identify your target customer.

The Value Pricing Model
What is pricing?

Probably a question you’ve never asked yourself, but one as an entrepreneur you need to know the answer to. In this short video you’ll learn about the Value Pricing Model and what it means to your business.

Pricing is much more than you think. Find out how different aspects of pricing influence your business success and what might be getting in the way.

Maven Lightning Lesson The Art of Pricing 3 Keys to confidently set prices with Janene
30 minute lesson

Many struggle with confidence, fear of losing clients, or comparison to competitors. Learning how to set prices with clarity and confidence empowers you to build a sustainable businesses while staying true to your values.

In this lightning lesson we take a look at the keys to pricing with more confidence.

Getting to a Fair Price
What's a "fair price"?

Ever asked yourself “What’s a fair price for my offer?” Undoubtedly the thought has crossed your mind…once or twice. If you’re like most people then your definition of what’s fair in pricing doesn’t include all the elements. 

Curious what they are?

Find out in this on demand web class.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.