She Means Business: Aligning pricing for impact

Let’s talk about pricing for impact. Your pricing strategy isn’t just about numbers; it’s a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.

Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don’t understand the potential it has to help you steer your business nor the impact it has on the outcome. Pricing for impact means you set prices taking your goals and objectives into consideration.

Throughout our conversation, we’ll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business’s desired outcomes.

We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you’re equipped to more easily make informed decisions and strategic moves that guide your business in the right direction

In this episode, we’re diving deep into the art of aligning your pricing strategy with your business goals. Get ready to reflect on how your pricing strategy supports the trajectory of your business.

Let’s unravel the intricacies of strategic alignment and pricing for impact together, empowering you to chart a course that resonates with your unique business aspirations.

What to Listen out for:

  • 00:00 Intro
  • 00:54 Aligning Your Pricing Strategy with Business Goals
  • 03:05 The Importance of Alignment in Pricing
  • 05:06 Personal and Impact Goals: Shaping Your Pricing
  • 07:13 Values and Pricing: Ensuring Congruency
  • 09:41 Practical Steps to Align Your Pricing Strategy
  • 12:30 Final Thoughts 

Favorite quotes from this episode

“Ultimately your pricing strategy is there to help you meet your business objectives..” Janene

“Your personal values can also impact your strategy, and there should always be alignment there.” Janene

“There’s always a bit of give and take when aligning your strategy. You need to be profitable and it’s important not to compromise your values.” Janene

“A poorly built pricing strategy isn’t always obvious. But usually you’ll feel that misalignment on a subconscious level. That will impact what you’re doing in your business” Janene

Pricing for impact

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Get started improving your business. Beyond this pricing podcast there’s more for you to explore. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard to get a view of what’s working and not in your business. Also if you’ve ever wondered “What’s a fair price?” then check out my on-demand webinar “Getting to A Fair Price“. Two great places to get started with pricing in your business today.

Get in touch with Janene, your Business Strategist & Pricing Expert. If you’ve got a business question that needs answering, a pricing challenge you’re facing or you have suggestions for future topics or guests, let me know. Your questions and insights often become episodes. Share yours with me and let’s see where it goes. Contact Janene.

Transform your business and life. My mission is to help you build a more sustainably profitable business. One where you can confidently charge for the value you deliver. Curious about my coaching and consulting offers, check them out. Let’s see how we can work together. Book a complimentary Call today!

Episode Summary

Even in a small business, setting the right pricing strategy is crucial for success. Pricing is not just about numbers; it is also a reflection of your business goals, values, and aspirations. In this episode, you’ll explore the importance of aligning your pricing strategy with your business objectives to improve profitability and make a meaningful impact.

The Significance of Aligning Your Pricing for Impact

Pricing is more than just assigning numbers to your products or services; it is a reflection of your business ethos. A well-aligned pricing strategy can propel your business towards its goals, while a misaligned one can hinder your progress. Your pricing strategy should not only reflect your financial objectives but also support your overall business vision.

Case Study: The Importance of Alignment

Imagine a scenario where a company’s pricing strategy was at odds with its business objectives. Despite having a well-defined strategy, the company consistently fell short of its goals. Upon closer inspection, it was revealed that the sales team’s incentives were misaligned with the company’s profit-driven strategy. This misalignment led to decisions that prioritized volume over profitability, ultimately impeding the company’s success.

Factors to Consider in Aligning Your Pricing Strategy

1. Business Goals: Your pricing strategy should align with your business objectives, whether it’s gaining market share, attracting high-end clients, or achieving specific revenue targets.

2. Personal Goals: Consider how your pricing strategy can support your personal aspirations, such as financial independence or philanthropic endeavors.

3. Impact Goals: For purpose-driven businesses, aligning pricing with impact goals like sustainability initiatives or charitable contributions can add value beyond profits.

4. Values Alignment: Reflect on how your pricing strategy aligns with your business and personal values, ensuring transparency and integrity in your pricing decisions.

Making Alignment a Priority

To ensure your pricing strategy is aligned with your goals, take the time to evaluate and refine your approach. Consider the interplay between your pricing strategy and your goals, values, and aspirations. Regularly assess the impact of your pricing decisions on your business trajectory and make adjustments as needed.


Aligning your pricing strategy with your business goals is a strategic imperative for long-term success. By recognizing the interconnectedness between pricing, goals, and values, you can create a pricing strategy that not only drives profitability but also fosters alignment with your aspirations. Remember, pricing has the power to either hinder or propel your business towards success. Let’s make sure it’s always helping you reach your dreams.

Thank you for tuning in to Live With The Pricing Lady. If you found this blog post insightful, feel free to share it with your network. Stay tuned for more pricing insights and remember, pricing is not just a number—it’s a reflection of your business’s journey. Enjoy pricing!

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The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

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