Words Matter in Pricing

Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET)

Words truly matter in pricing.

Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see episode 37 What You Say Affects What Customers Are Willing to Pay)

The focus on the number creates a bit of tunnel vision. It’s like being so focused on your destination you don’t pay attention to how you’re getting there. We all know that’s risky even dangerous.

In Pricing quite often the words matter more than the price itself. It’s not just that you need to use the right words, you want to make sure you don’t use the wrong ones.

That’s why you need to be selective and deliberate about the language you use. Use the wrong word(s) and price looks overinflated, unfair, outrageous, it can even make it look too small (which puts quality into question). Most of this is going on at a subconscious level. But that doesn’t make it any less important.

In this episode of Live with the Pricing Lady I shared some very specific examples of just how much words do matter when it comes to your pricing. Next time you’re putting a price out there you can optimize the price by choosing your words carefully.

I’m thrilled to see that this is the 60th episode (holy cow) of Live with the Pricing Lady. I can hardly believe it. Here’s what you’ll find in the episode:

  • 0:30 What’s today’s topic
  • 1:41 Two areas that words matter
  • 2:21 Cost doesn’t equal price
  • 4:40 What happens when I call it cost
  • 5:37 Misperceptions have consequences
  • 8:00 Save versus profit
  • 12:40 Choose your words carefully

Next week join me for the 5 Steps to Pricing Success webinar. Click here for details and to register.

PS: Want to get more great pricing content? Join my FB group.

PPS: Need help with your pricing but not sure if/how I can help. Book a Discovery Call.

Until then Enjoy Pricing!

Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.