Words Matter in Pricing

Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET)

Words truly matter in pricing.

Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see episode 37 What You Say Affects What Customers Are Willing to Pay)

The focus on the number creates a bit of tunnel vision. It’s like being so focused on your destination you don’t pay attention to how you’re getting there. We all know that’s risky even dangerous.

In Pricing quite often the words matter more than the price itself. It’s not just that you need to use the right words, you want to make sure you don’t use the wrong ones.

That’s why you need to be selective and deliberate about the language you use. Use the wrong word(s) and price looks overinflated, unfair, outrageous, it can even make it look too small (which puts quality into question). Most of this is going on at a subconscious level. But that doesn’t make it any less important.

In this episode of Live with the Pricing Lady I shared some very specific examples of just how much words do matter when it comes to your pricing. Next time you’re putting a price out there you can optimize the price by choosing your words carefully.

I’m thrilled to see that this is the 60th episode (holy cow) of Live with the Pricing Lady. I can hardly believe it. Here’s what you’ll find in the episode:

  • 0:30 What’s today’s topic
  • 1:41 Two areas that words matter
  • 2:21 Cost doesn’t equal price
  • 4:40 What happens when I call it cost
  • 5:37 Misperceptions have consequences
  • 8:00 Save versus profit
  • 12:40 Choose your words carefully

Next week join me for the 5 Steps to Pricing Success webinar. Click here for details and to register.

PS: Want to get more great pricing content? Join my FB group.

PPS: Need help with your pricing but not sure if/how I can help. Book a Discovery Call.

Until then Enjoy Pricing!

Join me. Let's talk Pricing!

The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

By registering to this event you will be added to my email list and receive updates about these events. As well as other great pricing content and resources. You can unsubscribe at any time.

Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

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Should I Put My .

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This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

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