The power of profit: Why profit isn’t the bad word you think it is

Is profit a four-letter word, something to shy away from in your business?

Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.

In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.

In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.

Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.

So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it’s a pathway to prosperity.

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What to Listen out for

  • 0:00 Intro
  • 00:46 Demystifying Profit: It’s Not a Bad Word!
  • 01:17 The True Value of Profit in Business
  • 02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset
  • 06:28 Three Main Reasons to Embrace Profit
  • 12:11 Strategies to Improve Profitability Through Pricing
  • 18:15 Final Thoughts and Resources

Favorite quotes from this episode

“Now, is profit bad? I say, absolutely not. When you earn profit through sustainably and ethical means it’s an enabler. It’s going to help you be financially independent…help you serve customers better.” Janene

“Profit is a measure, one measure of health in a business. Therefore you must as a business owner understand profit. Every decision you make in your business has an impact on profit.” Janene

“You want to be able to have a little bit of money to protect yourself in a sense for when things are difficult or when unexpected expenses show up. If you don’t have enough profit, you can’t do that.” Janene

the power of profit

“The more awareness you have about how your business decisions impact profitability. The better decisions you can make because you’ll have more information to make it with.” Janene

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Episode Summary

Profit. The very word can evoke a range of emotions and perceptions in different people. Some see it as a necessary element of running a successful business, while others view it with skepticism and even disdain. In this blog post, we delve into the power of profit, debunking myths and shedding light on why it is not the villain it is often portrayed as.

The Perception of Profit

Many business owners shy away from profit, fearing they may be labeled as greedy or money-hungry. There is a common misconception that focusing on profit equates to sacrificing ethical values or exploiting others. However, profit, when earned through sustainable and ethical means, serves as an enabler for growth, innovation, and financial independence. There’s power in profit when you approach it wisely.

The Power of Profit: An Enabler, Not a Villain

The negative connotation surrounding profit stems from societal perceptions of greed and unethical practices. In reality, profit is a vital component of a healthy business. It enables business owners to reinvest in their ventures, protect against unforeseen challenges, and strive for innovation. Profit is not about chasing money at any cost but about making strategic decisions to ensure the longevity and success of a business. And in that is where you can find the power of profit.

Embracing Profitability

To improve profitability in your business, it is essential to shift your mindset towards profit. Understanding the value of your offerings, pricing strategically, and focusing on delivering value to customers are key steps in enhancing profitability. By embracing the profit as a means to sustainably grow your business and empower yourself financially, you pave the way for long-term success and fulfillment.

Take Action for Profit

Actionable steps such as doing the math to understand your business’s profitability, refraining from unnecessary discounts that erode profits, and emphasizing the value your products or services provide can significantly impact your bottom line – i.e. the power of profit. By honing your pricing strategies and confidently communicating the value you offer, you set the stage for increased profitability and business success.


Profit is not a dirty word; it is a powerful tool that can propel your business forward and secure your financial future. By dispelling misconceptions about it, embracing the what profit can bring you in your business and it’s importance to your goals, you position yourself for sustainable growth and success in the business world.

In conclusion, it’s time to shift your mindset towards profit, recognizing it as a valuable asset that can drive positive change and enable you to achieve your business goals. Embrace profit, understand its significance, and watch as your business thrives and prospers.

Thank you for joining me for this episode of Live with The Pricing Lady. Don’t forget to check out the upcoming cohort of the Fair Price Formula at This is where you learn how to set prices you feel confident about, join me.

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The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

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