Find the Right Prices Easier With a Single Customer Group

Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET)

How can you make finding the right prices easier? By starting with a single target customer group. 

Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else. 

The opposite is true. 

By being too general in who you’re targeting you will weed out many people because your message and offer will be too general to be intriguing. More importantly a general offer leads to below average prices. To make finding the right prices easier you need to get specific. 

In this episode of Live with the Pricing Lady I share with you the 5 reasons starting with one target customer group can make it easier to set the right prices and feel more confident about what you charge.Here’s what I covered:

  • 0:23 Everyone-itis
  • 1:11 Clarity
  • 2:05 Tailored offers
  • 2:40 Meaningful prices
  • 4:02 Value communication
  • 4:56 Build out as you grow
  • 6:07 Risky business
  • 6:41 Segment & prioritize
  • 8:55 The Challenge

Quotes:

  • “Too broad an audience…generalists in the market command lower than average prices.” The Pricing Lady
  • “Everyone-itis. …Get as much sales as they can…and their way of doing that is trying to serve everony.” The Pricing Lady

​Link to the 10-Day Customer Value Challenge.

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Until next time Enjoy Pricing!

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The 3rd Wednesday of the month we look at topics like…

JAN Where should I start with my pricing?
FEB Why profit isn't the bad word you think it is.
MAR Aligning your pricing strategy with biz goals
APR Should I offer tiers/packages for different segments?
MAY Why do I struggle to tell people what I charge?
JUN 3 simple actions when pricing objections arise

Add the dates to your calendar. using the link in the Zoom, email confirmation. Join one, a few or all. Events are usually 3rd Wednesday of the month at 16.00 Central European Time.

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Is it Time to Raise Prices?
And How to Do So Effectively.

Live Web Class

Raising prices isn’t as risky as you think it is.

Far too many businesses know they need to raise  prices but are afraid to do so. So they wait. And wait. And wait. Until it’s so painful they have no choice. That’s when raising prices gets riskier.

You need to know what to do and how. Find out more in this LIVE web class where we’ll look at:

  • Why people wait
  • Myths of raising prices
  • How to know when to do it
  • Tactics and strategies to do it effectively
Join me Oct 24th 17:00 CET /  11:00am EST.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.