Episode 65 | Live with the Pricing Lady (Thursdays 15.00 CET) Dear startups and new businesses start with pricing earlier on. Often when clients come to me they say “I’m not ready to talk about pricing yet.” Even though they’ve been at their business for months even years. Experience shows that pricing should should be looked […]
3 Reasons to Look at Pricing Earlier Rather than Later Read More »
Episode 64 | Live with the Pricing Lady (Thursdays 15.00 CET) How can you make finding the right prices easier? By starting with a single target customer group. Many entrepreneurs are afraid to choose a single target customer group. They fear by doing so they won’t sell to anyone else. The opposite is true. By
Find the Right Prices Easier With a Single Customer Group Read More »
Episode 63 | Live with the Pricing Lady (Thursdays 15.00 CET) Managing your bottom line from all aspects is important in your small business. In this episode, we focused on a different aspect of profit optimization – cost management. Yes, I’m always saying focus on price and value. That’s true most businesses don’t focus on
Add 10k or More to Your Bottom Line Every Year Read More »
Episode 62 | Live with the Pricing Lady (Thursdays 15.00 CET) Small businesses spend way too much time and energy trying to lower prices andnot nearly enough finding ways to get better prices. Even when they know their prices should be higher they’re often afraid of raising them and instead do nothing. There’s nothing to
Pour on the Value to Boost Profits Read More »
Episode 60| Live with the Pricing Lady (Thursdays 15.00 CET) Words truly matter in pricing. Most of the time when it comes their prices people are focused on THE NUMBER. Yes, the number is important. However in my over 20 years of pricing experience, words matter too. Wait that’s not quite right…they matter enormously. (see
Words Matter in Pricing Read More »
Episode 58 | Live with the Pricing Lady (Thursdays 15.00 CET) Pricing fitness is going to be what makes the difference for many business in 2021, if you decide to take it on. Like any challenge that means there’s work to be done. Time spent on improving pricing in you business will bring improvements in
Pricing Fitness for Your Biz in 2021 Read More »
Episode 57 | Live with the Pricing Lady (Thursdays 15.00 CET) Many clients ask me the question “How do I know when to change my prices?” I realize that they are asking mostly because they are afraid to do it. Often they know it’s time but the fear of losing even one customer is so
How Do I Know When to Change my Prices? Read More »
© Copyright 2024 Janene Liston.
If so this guide is precisely what you need.
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.
This simple guide will help you think through which customer segments could be the most suitable for your business.
If so this guide is precisely what you need.
This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.
12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.
