Pricing Fitness for Your Biz in 2021

Episode 58 | Live with the Pricing Lady (Thursdays 15.00 CET)

Pricing fitness is going to be what makes the difference for many business in 2021, if you decide to take it on. Like any challenge that means there’s work to be done. Time spent on improving pricing in you business will bring improvements in profit. That’s why in this episode I’ll share with you 5 (pricing) muscle groups you need to make sure are in tip top shape in order to get pricing right.

Profit is the main driver of a healthy business (check out short video Why Profit Equals Growth Not Greed). I’ll be frank, without profit you don’t have a business. As you know there are only 4 things that affect profits – price, volume, fixed costs and variable costs. Price is the most significant of those four. So it pays to spend time on pricing fitness in your business.

Do you struggle with pricing?

Have you not yet reached your profit targets?

Are you ready to optimize pricing that’s working but could be better?

If you’ve answered yes, then you’re going to want to join me for this episode. ​Here are the highlights:

  • 0:43 Pricing Fitness
  • 1:38 Profit Awareness
  • 4:23 Target Customer
  • 6:02 Setting Prices
  • 8:04 Getting Prices
  • 9:57 Managing Over Time
  • 11:25 Way of Being in Your Biz
  • 12:06 Get the Scorecard

Here are two tools that’ll help you get started this year.

Check out my Pricing Tool Kit, specifically the Profit Impact Calculator. This will help you better understand profit.

Want to pinpoint what you should focus on first when it comes to improving your pricing? Complete the quiz for the Pricing Scorecard and get your personalized results.

Pricing fitness could make the difference in 2021, you just have to make the commitment

Enjoy Pricing!

PS: Want to get more great pricing content? Join my FB group.

PPS: Need help with your pricing but not sure if/how I can help. Book a Discovery Call.


Join the conversation.

The 3rd Wednesday of the month we look at topics like…

APR Why do I struggle to tell people what I charge?
MAY 3 simple actions when pricing objections arise
JUN Should I offer tiers/packages for different segments?
AUG How to reign in unnecessary discounting.
SEP 3 myths of raising prices

DON’T FORGET to add the dates to your calendar. You’ll receive an email confirmation for the date you registered. There’s a link in there to “add dates* click on that to make the magic happen. Join one, a few or all. Note we usually meet the 3rd Wednesday of the month.

By registering to this event you will be added to my email list and receive updates about these events, as well as other great pricing content and resources. You can unsubscribe at any time.

Ever wondered...

Which customers .

If so this guide is precisely what you need.

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more.

This simple guide will help you think through which customer segments could be the most suitable for your business.

Ever wondered...

Should I Put My .

If so this guide is precisely what you need.

This is a strategic pricing decision. That’s great news. It means that by answering a few simple questions you can get to the answer.

12 questions with explanations and a simple checklist plus little critical thinking will help you decide the best course of action.