price setting

5 Pricing Best Practices for Your Small Business in 2022 and Beyond

5 Pricing Best Practices for Your Small Business in 2022 and Beyond

What are the things that businesses do well to improve their pricing? That’s a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you – i.e. pricing best practices. We are in unprecedented times, things …

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Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting or running a business nearly every program, coach or consultant will ask you who are …

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When the Price Is Too Low People Won't Believe in the Value

When the Price Is Too Low People Won’t Believe in the Value

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive – in fact it might be what’s keeping people from buying. They just don’t believe they’ll get the value, because the price is so darn low. That’s what my guest learned and shared …

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Ask This Before Discounting

6 Questions You Should Ask Before Offering a Discount

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to “leaking” profits, poor discounting habits are often the biggest drain. It makes sense to put more rigor and thought behind what you’re doing. …

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How Can the Competition Have Such Low Prices & What Should I Do About It?

How Can the Competition Have Such Low Prices & What Should I Do About It?

Over the years I have heard the battle cries  from businesses and sales people about how the competition has such low prices. “It’s killing our business. What can we do?” They cry.  Often they feel defeated and like they don’t have a chance to be successful because these “cowboy” competitors are in the way, with …

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Pricing Either Hurts or Helps Your Business, Which Is It in Yours?

5 Areas To Improve Pricing & Profits. Assess the Status of Pricing in Your Business, Today.

Do the Self-Assessment Scorecard.

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