price setting

The Importance of Aligning My Price to the Value I Bring Clients

Aligning the price to the value you deliver makes sense. More often than not businesses don’t really get there. They often find themselves selling a high value offer at a low value price. That’s precisely the predicament this week’s guest found herself in. This happens because they don’t understand the value of what they’re offering …

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Why I Quickly Shifted Away From Time-Based Prices

Have you considered shifting away from time-based prices? You should. It’s quite common for people who offer services like coaching or consulting to use time-based prices (hourly, daily etc…). For most businesses such a pricing model doesn’t serve either the client or the business. From the clients side they’re often tempted to skip important steps. …

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3 Reasons Competing on Price Alone is Risky for Your Small Business | The Pricing Lady

3 Reasons Competing on Price Alone is Risky for Your Small Business

Many young businesses feel that competing on price is the best or even the only way to go. It’s typically the “go to” strategy early on. Often when a business is struggling they resort to lowering prices to solve the problem. But for small businesses being a low price leader is rarely a strategy that …

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