Janene

Most people have issues with money. In fact, for most young businesses owners money issues can be a huge hurdle. When it comes to your business, often the biggest thing standing in your way is you and it’s all happening at a subconscious level. Therefore your job is to start recognizing when you’re in your

What are the things that businesses do well to improve their pricing? That’s a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you – i.e. pricing best practices. We are in unprecedented times, things

One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don’t know what it will take to achieve your goals (or if you don’t have the right

One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors,

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and

“For a long time pricing was a great big mysterious thing. I didn’t understand where the numbers came from.” If you feel or felt this was then you’re not alone. Pricing is rarely taught, in fact most people don’t even know there are people out there who are experts. Your job, one of them, as

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.”Who’s your target customer?” I asked.” Well, anyone.” They responded with proud smiles.”Oh no…here we go.” I thought to myself.When it comes to starting or running a business nearly every program, coach or consultant will ask you who are