Calling out to all coaches, Here are 5 pricing tips for coaches to help you and your business. One of the people I had on this show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn’t really their fault. I’ve also had many guests on this pricing podcast who are coaches themselves – who shared they undervalued themselves for a long time. It wasn’t their fault either, except when you know it and let it go on like that for too long.

With good intentions coaching programs provide pricing tips for coaches, like what to charge clients. But this isn’t their expertise. Often the advise is lacking and sometimes even detrimental to the process of building a coaching business that will be there for the long term. Nor does it help them explore the value they deliver. I’ve worked with many coaches over the years and as a coach myself have experienced the same struggles. More importantly I’ve seen the power of what’s possible when they understand the value they bring and can confidently charge for it.

In This Episode

In this Solocast episode I will share with you 5 Pricing Tips for Coaches to Build a Stronger Business. The concepts I share are based on what I’ve learned in my business, from those I’ve interviewed and from working with my clients. If you’re a looking for pricing tips for your coaching business, look no longer, you’ve arrived at your destination. Enjoy the episode.

Live with The Pricing Lady is a pricing podcast helping small businesses, startups and entrepreneurs like you get more sustainably profitable through better pricing practices.

Favorite Quotes – On Pricing Tips for Coaches

“It (a packaged offer) gives them something concrete to look at…this is the journey we will go on. That’s important. When there are too many options or when you give them open-ended options, clients often get confused.” Janene

“If you feel it is warranted to offer a discount… (remember) discounts, ALWAYS come with a trade off. What does that mean? It means that you’re going to ask for something in return.” Janene

“You have to get to a point where you’re comfortable talking about pricing and value. In fact, you should talk about the value first and the price second, and that should be a golden rule in your head. I always talk about the value. I always talk about the value and then I deliver the price.” Janene

Episode Links

The Leaky Bucket of Pricing: https://thepricinglady.com/your-business-profits-the-leaky-bucket-of-pricing/

Handle Pricing Objections: https://thepricinglady.com/pricing-objections-guide/

Other episodes you may find interesting: The Power of Packaged Pricing

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Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard. Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

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Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Call today!

Episode Summary

Package Your Offer for Value, Not Time

Let’s start with the first tip—packaging your coaching offer for value rather than time. I’ll explain why moving away from time-based pricing can significantly impact how your clients perceive the value of your services. By creating structured packages, you can streamline your offerings and create a more impactful client experience.

Identify Your Ideal Customer for Strategic Pricing

The next tip focuses on identifying your ideal customer to refine your pricing strategy. By honing in on a specific target market, you can position yourself as an expert and avoid pricing yourself as a generalist. Learn how tailoring your offers to specific segments can elevate your pricing game.

Embrace the Economic Value You Bring

Understanding the economic value you bring to your clients is crucial for setting the right prices. I’ll delve into why highlighting the outcomes and benefits of your coaching services, rather than just the features, is key to justifying your pricing confidently.

Omit Unnecessary Discounts for Profit Maximization

I’ll share why refraining from unnecessary discounts is essential for maximizing profits and maintaining the value of your services. Discover how strategic pricing and clear value propositions can help you build a sustainable coaching business without compromising your pricing integrity.

Engage in Confident Price Discussions with Clients

In the final tip, I’ll discuss the importance of feeling confident when discussing prices with your clients. By emphasizing the value you provide first and then presenting the price, you can establish transparency and trust while demonstrating the worth of your services.

Conclusion

As we wrap up this episode on essential pricing tips for coaches, remember that pricing is more than just numbers—it’s a reflection of the value you deliver. By implementing these five tips, you can refine your pricing strategy, attract your ideal clients, and take your coaching business to new heights of success.