Live with The Pricing Lady

Pricing coaching services after corporate often exposes a frustrating reality: experienced professionals pricing like beginners. Because most certification programs are designed to teach coaching skills — not pricing strategy — many coaches end up relying on well-meaning but misguided or incomplete advice, defaulting to effort-based or hourly thinking instead of recognizing the strategic value of […]

If your pricing still feels shaky, the problem might not be the number — it might be the pricing decision behind it. In this episode of The Pricing Lady podcast, we take a look at a pattern I see all the time: business owners second-guessing their prices because they didn’t have enough substance behind the

Using AI in price setting is most effective when it enhances your thinking, not replaces it. If you’re using AI to replace your pricing judgment, you’re doing it wrong. The real value is in how it supports, not substitutes, your decisions. Understanding how it can do just that is key to using it effectively in

Defending prices often feels like a necessary evil, but what if the real problem is that the prices were never set properly to begin with? In this episode of The Pricing Lady podcast, we’re digging into one of the most common and costly pricing mistakes small businesses make: setting prices without a clear foundation. If

Legally aligned pricing for small businesses isn’t just smart — it protects your brand, your margins and your reputation. In Part 1 (if you haven’t listened to it yet do so here), legal strategist Vena Verga-Danemar walked us through the foundations of legally sound pricing. Now in Part 2, we tackle the everyday grey zones:

Is your pricing legally sound? It’s one of the most overlooked business blind spots. And it could be costing you trust, clients, and cash. In this episode of The Pricing Lady, we dive into the legal side of pricing with lawyer-turned-strategist Vena Vega-Danemar. Vena is the founder of Legally She Can, where she helps businesses

I should lower my prices, or should I? It’s one of the trickiest questions service-based business owners face, and it usually comes at the worst time: after pushback, a dry spell in sales, or seeing a competitor slash rates. In this episode of The Pricing Lady podcast, we’re flipping the script. Instead of reacting, I’ll